Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.5 of 5 stars(201 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.5 of 5 stars
Based on 201 reviews

  • 5 of 5 stars
    10% of ratings are 5 stars
  • 4 of 5 stars
    1% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    86% of ratings are 1 stars

Most recent reviews

Tangerine Wall

Es una magnífica aplicación pero he dedicado muchas horas a configurar mi cuenta de Facebook, en la que ya tenía tienda, para que Instagram la aceptase. Hay que sincronizar Shopify con el nuevo pixel que genera tu catálogo, cambiar las restricciones a los países... y todo esto debía explicarlo Shopify en una información paso por paso. Por cierto, si cuando la instalas sale una interrogación en Facebook donde debería estar tu logo, no te la aceptará.

Goody Go Bags

When I first installed the app, I received this message: "Your store isn’t eligible for Instagram product tagging. Instagram reviewed your store and decided that it’s not currently eligible for Instagram product tagging. View Instagram’s commerce policy or contact Instagram to learn more." -- with a link to "View Instagram's Commerce Policy". I clicked the link, which took me to a FB site. By the time I finished skimming through that info (a couple minutes?), the message had changed to: "Instagram is reviewing your store. It usually takes a few days to hear back. Some stores are reviewed in more detail and take longer." My Instagram account is brand new, with just one post, but my FB page is well-established. It seems possible that there's a backlog due to recent publicity AND that accounts might be automatically prohibited...until they're not??? I'll adjust my ratings depending on things for from here.


BUYER BEWARE. If I could give negative stars I would. After wasting HOURS on chat support and phone support, Shopify is essentially blaming Instagram for my page not being shoppable on IG. And of course instagram has ZERO customer support. This is classic bait and switch: buy shopify so you can have shoppable posts on Instagram, yet once you sign up, upload all of your products, and they get approved elsewhere, you still may not be able to sell on Instagram. THE WHOLE REASON I WENT WITH SHOPIFY WAS TO POST SHOPPABLE POSTS ON INSTAGRAM. AVOID, AVOID, AVOID. Use Woo Commerce instead.