Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.5 of 5 stars(199 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.5 of 5 stars
Based on 199 reviews

  • 5 of 5 stars
    10% of ratings are 5 stars
  • 4 of 5 stars
    1% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    86% of ratings are 1 stars

Most recent reviews


BUYER BEWARE. If I could give negative stars I would. After wasting HOURS on chat support and phone support, Shopify is essentially blaming Instagram for my page not being shoppable on IG. And of course instagram has ZERO customer support. This is classic bait and switch: buy shopify so you can have shoppable posts on Instagram, yet once you sign up, upload all of your products, and they get approved elsewhere, you still may not be able to sell on Instagram. THE WHOLE REASON I WENT WITH SHOPIFY WAS TO POST SHOPPABLE POSTS ON INSTAGRAM. AVOID, AVOID, AVOID. Use Woo Commerce instead.


Spent ages figuring this out only to be instantly told "Your store isn’t eligible for Instagram product tagging" which is frankly stupid as I sell cycling posters - not guns. Poor poor showing from Instagram & Facebook here. Sort it out!

Nala Beauty Supply

No reason to why the feature will not allow me to tag my products on Instagram. It should not be this difficult and its taking them a while to address the issue.