Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.7 of 5 stars(403 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.7 of 5 stars
Based on 403 reviews

  • 5 of 5 stars
    12% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    79% of ratings are 1 stars

Most recent reviews

Heather and Haggis

I am yet another user who has been tagged as not eligible for Instagram product tagging within seconds of setting up the channel. I have been through Instagram's sparse information with a fine tooth comb and have found no reason for me to be denied.

A previous reviewer pointed out with how fast the rejection occurs it is probably a broken bot on Instagram's side, and I wholly appreciate that this is not your (Shopify's) decision, however when you know that this is a recurring and major problem you need to do something to apply pressure to Instagram on behalf of your customers and get it fixed asap. Continuing to partner with Instagram when they repeatedly let you down just damages your brand.

Snuggle Lane

My store selling baby products is not eligible for products tagging??? awaiting a reply from support


This is such a mess! My Shopify & Instagram account use to work seamlessly and I was easily able to tag products on my Business instagram and a huge chunk of sales were connected because of that. Now no matter what I try, who I contact (Instagram / Shopify / Facebook) or what I do it doesn't work! I don't have a shopping option on my business posts, and I am frustrated & tired & losing money because of this. I am tired of no one having an answer & my small business losing out.

Developer reply

June 20, 2019

Thank you for the feedback with the Instagram app! I totally understand how frustrating this is for you. If you're store is approved for Instagram product tagging, you simply need to follow the guide on product tagging by Instagram here:

If you are getting stuck at any of those steps, I'm happy to take a look to see if it is something Shopify can assist with. I have sent you an email so I can work on your account in more detail. Looking forward to connecting with you!

- Alex, Shopify Support