Tag your posts & stories
Let people discover your products while they browse their Instagram feed.
Sell on Instagram
Let customers check out from your posts & stories without leaving Instagram.
Highlight your shoppable posts
Add a shop tab to your profile and let shoppers browse your tagged products.
About Instagram channel
Sell on Instagram
Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.
With Shopify and the Instagram channel, you can:
- add Instagram product tagging to your Instagram business profile
- connect your store’s Facebook product catalog to your Instagram business profile
- add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
- fulfill orders placed on Instagram
To use the Instagram channel, you need to:
- have the Facebook channel
- be an admin for a Facebook Page approved to sell on Facebook
- have the online store channel
- have an Instagram business profile
- be located in one of the eligible countries
Overall rating Based on 480 reviews
Most recent reviews
Cannot figure out a way to appeal the review of our store!!! We have reviewed the policies and cannot find any reason for us to be ineligible. I deleted Instagram from Shopify and re-added it and got denied again. Extremely frustrating. Please help.
Adventures of Bosco
I accidentally linked my IG account before making sure the FB page was the correct one. It keeps trying to link to my personal marketplace listings, which is definitely not what I wanted to do. It seems there's no way to undo it, either. Ridiculous.
Need to submit for the review approval is turning into the impossible task. Instagram contact links just go in circles. Need assistance and getting nowhere. Please help get our products approved so we can start tagging our products on instagram. Thanks