Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.6 of 5 stars(420 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.6 of 5 stars
Based on 420 reviews

  • 5 of 5 stars
    11% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    80% of ratings are 1 stars

Most recent reviews

Lorraine Tuson

There are a growing number of Shopify users that have not been approved by Instagram. I have followed all of the guidelines and there is no established review process for being 'unapproved'. Shopify needs to support their users as our businesses depend on EVERY sales channel.


i'm agree with yaya's glam,ella and milk too,great person very responsible and knowledgeable person i have some difficulties with instagram too he sort out that's too

typical_agency on instagram please if you need to sort out your Instagram shopping problem contact him and he charges for that but its okay for me because i don't need to spend money on advertisement, i have ig shop and hashtags,but need little advertisement too get expose and get sells lol
whatever i will recommend typical_agency instagram person

Yaya's Glam


ella and milk was right !

i have contacted @TYPICAL_AGENCY really appreciate his work worth of my money and time,

just think, you have approved to sell on instagram and show your website,and the products,products price in front of billion users hooo my god i'm really nerves hooo laa laa love you @typical_agency

guys i always recommend him 10000000%

ella and milk's review :----

" hi guys ! please read this carefully

i have tired everything i could but the end i have disapproved my business to sell on Instagram and i have struggled to appeal and didn't worked anything, a guy called shanjoel ,he did the magic for me and get my business approved to sell on Instagram i'm now tagging products on my Instagram.

@typical_agency this is his instagram account if you need him please contact him he will help you

i'm 100% recommend him "