Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.4 of 5 stars(609 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




1.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    9% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    83% of ratings are 1 stars

Most recent reviews

Moral Revolution

Yeah, I can confirm it's not working. You load the page and it's basically a settings page. They've paused on connecting or developing it so they can develop a new app with Facebook & IG together.


I can confirm there is a glitch rendering this app broken to those who are not already approved at this time.

Shopify is working on a "Coming Soon" FB/IG Hybrid Sales Channel App... but to leave the original frozen is very tone deaf during the pandemic for small business owners. ¯\_(ツ)_/¯

Art of Nor

I huge waste of time. Spent the last month trying to configure this to sell on Instagram. Instagram still won't approve my store after removing all non physical products and making sure I have everything right according to their "guidelines". It seems 500 other shops are having the same issues with no fix by Facebook or Shopify.

Developer reply

June 1, 2020

Hi, there. I'm afraid Shopify has no control over what stores Facebook does or does now allow to sell using their platform. That being said, if you're positive that you are not in violation of their commerce policies (, then you can now appeal that decision with Instagram directly.

To do this, visit this support form: > select Instagram Shopping > I want to appeal a decision about access to Instagram Shopping > fill out the form in detail and submit. Their team will get in contact with you from there. Hope that helps! - Brie, Shopify Support