Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.7 of 5 stars(394 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.7 of 5 stars
Based on 394 reviews

  • 5 of 5 stars
    12% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    79% of ratings are 1 stars

Most recent reviews

Big Bass Dreams Australia

Nothing new here! "Your store isn’t eligible for Instagram product tagging" This app is terrible - hours spent trying to make this work. Countless forums read and hundreds of different tweaks to try and make this connect. Unfortunately, hundreds of $ being missed through Instagram because of this. Disappointing.


why is my product tagging on IG/shopify shop denied!?
I make fun handmade earrings! (Shopify), IG: @petiteamoolyam FB: Petite Amoolyam. PLEASE Help! I have been trying to contact FB/IG since Jan and never received a reply. FB says: "Your Page has no violations"! Thank you!

Fe Handbags

The same is happening to us!!! It seems that I am not the only one with this issue, out of nowhere product tagging has been removed from my account and I can no longer tag products. I have contacted them but heard nothing- very disappointed as a large amount of our custom was from instagram