Web Push Notifications - Retarget Abandoned Cart Users with iZooto
Developed by Datability Solutions Inc
- Increase sales by targeting abandoned carts
- Drive repeat traffic to your site, encouraging users to make a purchase
- Boost conversions by segmenting users and sending personalized notifications
What are Web Push Notifications:
Web Push Notifications help you engage all your web subscribers - in a manner which is most effective yet least burdensome. Once your website visitors have subscribed to your notifications, you can start re-engaging and re-targeting them with personalized and contextual notifications, relevant to their interest and behaviour. With iZooto web push, you can make sure that the notifications are sent to your users as per their timezone, and avoid being portrayed as spammy and annoying. Now it’s easy to engage your users, on both mobile and desktop, and start driving repeat traffic even when they are not present on your website.
How Does This Work
Step#1 Install iZooto App
Install the iZooto app on your Shopify Store and start converting your web traffic into notification subscribers
Step#2 Create Target Audience
Segment your subscribers using filters such as Geography, Device, Browsing Behaviour, Subscription Date and more.
Step#3 Send Personalised Notifications
Logon to your iZooto Dashboard and start sending out notifications.
How Can It Help You
Retargeting- Create custom audiences and re-target your subscribers basis their interest and purchase behaviour in the past. You can notify users who’ve abandoned cart items and drive conversions.
Sales and Offers- Send out notifications to bring repeat users back when there’s a sale or discount offer going on.
New Arrivals- -Design your push notification campaign to do a great shout-out for all your users every time you add a new product range to your site.
Back in Stock- Send out notifications as an update to your users, as soon as the product is available again.
Flash Sales- -Send real-time push notifications for flash sales to get high traction on your website and prompt users for immediate purchase.
Price Alerts- -Notify your subscribers about the price drops for the items on their wishlist.
With iZooto's User Profiling feature, personalized and contextual web push notifications can be sent, to do it all.
Features:
Build powerful audience segments using a combination of filters. Key filters being:.
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Location Based:
Allows you to segments subscribers basis their Country, State and City.
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Subscription Date:
Allows you to segment subscribers basis their subscription date.
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Device:
Allows you to segment subscribers basis the device being used.
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With Zooto's User Profiling, you can easily segment your audience to send hyper relevant notifications. Once you on board all your user-data to iZooto, we will convert it into actionable user-segments and it will start reflecting on the Create Audience section on panel. You can segment users based on Topics Interested In, Videos Played/ Viewed, Demographic, User Who Have Commented etc, to target the right users.
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Events:Events help to send notifications according to user actions. It helps to target users who have performed a particular action at a particular period of time and the frequency at which they have performed it. Now users can recieve tailor made notifications.
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Campaign Performance:
Allows you to segment subscribers basis their response to existing campaigns.
In-depth Campaign Performance Report
Track all the KPIs in real time, such as number of notifications delivered, viewed and response rate. Analyze how Call To Action buttons can help you improve your response rate.
See where you’re getting most of your subscribers from - mobile or desktop platform. Track subscriber growth with a trendline and focus on scaling the right channels..
Understand when and where are you losing on subscribers. Track your churn and optimize the frequency of your subscriber communication.
Ensure you’re not sending ill-timed notifications, schedule them as per local timezone of subscribers in one go.
Send some love with a notification when they allow to receive notifications. Share an exclusive offer ! Make a great first impression.
It is now possible to send a full blown image within your notification, to attract users in first go. It offers powerful ways for the users to interact with the notification as there is one lesser click. It helps you to set forward your point effectively as the users can view the image directly from the lock screen. After all, an image speaks louder than words.
Social Sharing/ Click To Call Button
Amplify a notification with social sharing buttons. Users can now share the information in the notification, helping you to spread the word. You can also add a phone number and encourage users to call you.
Supported On:
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Chrome: Desktop Mobile (Android Only).
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Firefox: Desktop and Mobile (Android Only).
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Safari (Desktop Only)
Getting Started With iZooto
- Login to your shopify account, visit app store, search for iZooto, click on ‘Get’ to start the setup.
- Select Your Subscription Plan and Click on Start 14 Days Trial Button
- That’s it. You will now be redirected to your Shopify store. You can now start converting your traffic into web notification subscribers. Voila !!
To push notifications, log in to your iZooto Account.
Note: Existing iZooto users can get iZooto ID for their website from panel > Settings > Integration Instructions > iZooto ID.
Tutorials:
Push notifications as per subscriber timezone
Configure welcome notifications for your subscribers
Recommended Resources:
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Getting started with Firebase Cloud Messaging -
Creating welcome notifications for your subscribers -
Tips and templates for all ecommerce marketer -
Everything about web push notifications
FAQs:
Where can I see subscribers of my Shopify store?
Login to your account on iZooto, you would see total no. of subscribers on the dashboard. It also shows device-wise and browser-wise subscriber distribution for custom time ranges.
How can I send notifications to my store subscribers?
Campaign manager on iZooto panel lets you create and schedule notifications to your subscribers.
How much does this app cost? Does it have a trial period?
You can leverage our 14 days free trial plan and choose a suitable pricing plan post trial.
Web Push Notifications - Retarget Abandoned Cart Users with iZooto reviews
To be honest, I was a bit skeptical about push notifications for our site. But I went ahead with iZooto after doing considerable amount of research on the available apps on Shopify. Although integrating and getting started is a bit of a hassle, but once that part is done with, it is a great tool to have! The team is extremely supportive and available 24*7! They have some great tips on strategies and how to go about optimising campaigns. We have definitely seen more engagement & a new way to approach customers with this tool. Would absolutely recommend this if you are looking out for push notifications.
Great and a must have product.Support is excellent. Integration is a bit hassle, most part of the integrations are done via GTM. Its worth doing it, because it helps you to narrow your audience, visiting specific pages. Great features with audience segmentation to target your push notifications. Scheduling is another great feature wherein you can schedule your notification for a specific time of a week or day. Multi - language support - I have not seen any product out here in shopify which has multi-language support to target each audience with their own language. Overall a must have smart marketing tool that supports different time zones in scheduling and multiple languages to attract your audience.
