I'm so happy I found this app. It seems people are worried about naming competitors on app reviews but there's really no point in beating around the bush:
Yotpo is the most ridiculously priced app around and Judge.me is here to save the day. Don't get me wrong, Yotpo is great and well worth the $699/month if you're running a 7 figure company but there's just no "start small and grow with us" option, rendering it completely useless or at least out of reach for most start ups.
Don't worry, Judge.me is here to save the day for the little guy. The "Awesome" plan (it really is awesome) is so reasonably priced and it's got so many brilliant features.
Okay, there's no analytics and there's no "in-email" reviews, but that's pretty much it. You can customise everything! I run a Spanish website and I've translated the whole thing into Spanish. The emails look great and can be completely personalised and the reviews widget looks like it's just part of my theme and is completely white label.
All this and the support from PJ was outstandingly fast and friendly. Feel free to check out how good it looks on this product page (it's in Spanish but it will still give you a good idea): http://paleopapeo.es/collections/proteina/products/proteina-mezcla-de-super-alimentos
Just look at the number of updates on the app... this guy looks after it like it's his baby.
All in all, the best, most reasonably priced review app around.