Help drive highly-converting, organic search engine traffic to your store by optimizing your product pages for long tail keyword searches!
Long tail keywords tend to be highly focused search terms that indicate precisely what a customer is looking for. Since these terms are highly specific, customers that land on one of your product pages are far more likely to convert into a sale.
For example, imagine a customer that is looking to purchase a pair of shoes to use on their sailboat. An initial Google search might be “boating shoes” which returns many results with all sorts of different boating shoes. After a bit of browsing, the customer decides that they want something waterproof and that is also open-toed. Their next search might be something like “waterproof open-toed boating shoe”. This time, the results are fewer and highly specific. Now imagine that you have a Shopify store that sells boating shoes that is at the top of the search results list. The customer clicks through to your product’s page as part of their research, sees that your product meets all of their requirements and decides to buy.
As you can see, ranking highly for related long tale keyword searches can be an invaluable sales tool. The best part of these types of sales leads is that they are completely free!
Long Tail Keyword Tracker offers a number of tools to help you improve your rank:
Read Shopify's excellent introduction to long tail keyword optimization: How To Increase Your Traffic Through Long Tail Keywords.
Rank highly and see your sales conversions increase!