by Shopify

Run better Facebook ads

4.4 of 5 stars(1488 reviews)

Get help with marketing

Hire Kit, your own marketing employee, to help find the right shoppers and drive more sales.

Turn Facebook visits into sale

Easily create Facebook ads, including dynamic retargeting campaigns, that show ads to those most likely to buy.

Find your Instagram audience

Get in front of millions of Instagram users who are looking to discover new products.

About Kit

Kit is the extra set of hands you’ve been looking for to help with marketing your store. As your FREE virtual employee, Kit will recommend the marketing activities most likely to drive sales.

With a few quick messages to Kit using Shopify Ping or SMS, you can create a discount code and promote it, start a retargeting campaign to bring visitors back to your store, send thank you emails to customers, and much more!

Exclusive to Shopify merchants, Kit helps small business owners overcome three big challenges:

  1. No time to learn or execute marketing
  2. No budget to hire a marketing expert
  3. No experience in online advertising to drive traffic and make sale

Kit isn’t just another marketing app. Kit is a proactive, artificially-intelligent assistant that you’ll talk to everyday, who’s on call 24/7, working whenever you are and even when you aren’t.

Kit looks at your products, visitors, and customers to make informed recommendations for your next marketing move.

Kit is an official Facebook Marketing Partner for small business. Kit helps you manage your Instagram and Facebook ads, email marketing, and social posts to drive sales and grow your business—all for free.

The return on investment you get from Kit will be in the sales you make and the time you save by having Kit handle your marketing.

Here's what Kit can do for you:

  • Set up Facebook dynamic ads and retarget shoppers most likely to buy
  • Build lookalike audiences to ensure the best targeting for your ads
  • Create Facebook and Instagram ads that drive sales
  • Post Facebook updates to drive customer engagement
  • Send personalized 'thank you' emails to generate repeat purchases
  • Create and promote discount codes to acquire and retain customers
  • Generate quick reports to provide insights on sales and marketing performance

Kit also works with other Shopify apps. When you connect to compatible apps, you power-up Kit to complete even more tasks that will help you manage and market your store.

  • Customer Reviews by Yotpo—Use customer reviews to drive more sales
  • SEO Manager by venntov—Appear more often when customers search on Google
  • Kit Karts by ShopPad—Increase sales by ensuring customers return to purchase items
  • Modalyst—Source and add new inventory to your store with one click
  • Retail Ready Photos by Pixc—Get professional photo editing for your product images
  • and many more

Integrates with

  • Facebook,
  • Instagram,
  • Customer reviews by Yotpo,
  • SEO Manager by Venntov,
  • Kit Karts by ShopPad

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Works with


See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

For ads that you run on Facebook or Instagram using Kit, you will be billed directly through your Facebook ad account

4.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    74% of ratings are 5 stars
  • 4 of 5 stars
    7% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    11% of ratings are 1 stars

Most recent reviews


the customer service was amazing - I got real time responses to email and the staff personally fixed some glitches with no hassle

Developer reply

September 24, 2020

Hi there Fundamental.Berlin

Thank you so much for your review and your kind words. We really are super lucky to have such a dedicated Customer Success Team ready to help you and your business out.

As ever if there is anything else we can ever help you out with, please don't hesitate to reach out. We are always here to help!

Wishing you and your business every success.

All the best

The Men's Watch Store

Easy to use and helpful. Outstanding support (shout out to Dan and Sham). Thank you Shopify for making this app available

Developer reply

September 21, 2020

Hi there The Men's Watch Store

Thank you so much for taking the time to give Kit and our Customer Success Team such a glowing review. Hearing first hand the impact that Kit is having on your business really does fill us with joy!

As ever though we are only a message away so if there is anything else we can ever help you out with, please don't hesitate to reach out.

Wishing you and your business every success!

All the best

Precious Purse

A very helpful app for my shopify store! Free to install and easy to use...I recommend this marketing tool for sure!

Developer reply

September 18, 2020

Hi there Precious Purse

Thank you so much for taking the time to give Kit such a brilliant 5 star review. It really does mean the world to us hearing first hand the impact that Kit is having on you and your business.

As you have mentioned in your review, Kit is free to install. It's better than that, Kit is 100% free meaning there is no monthly subscription cost to use this brilliant service.

Saying that, we are only a message away, so if there is anything we can ever help you out with, please don't hesitate to reach out to our dedicated Customer Success Team.

Wishing you and your business continued success.

All the best