by Shopify

Run better Facebook ads

4.3 of 5 stars(1532 reviews)

Get help with marketing

Hire Kit, your own marketing employee, to help find the right shoppers and drive more sales.

Turn Facebook visits into sale

Easily create Facebook ads, including dynamic retargeting campaigns, that show ads to those most likely to buy.

Find your Instagram audience

Get in front of millions of Instagram users who are looking to discover new products.

About Kit

Kit is the extra set of hands you’ve been looking for to help with marketing your store. As your FREE virtual employee, Kit will recommend the marketing activities most likely to drive sales.

With a few quick messages to Kit using Shopify Ping or SMS, you can create a discount code and promote it, start a retargeting campaign to bring visitors back to your store, send thank you emails to customers, and much more!

Exclusive to Shopify merchants, Kit helps small business owners overcome three big challenges:

  1. No time to learn or execute marketing
  2. No budget to hire a marketing expert
  3. No experience in online advertising to drive traffic and make sale

Kit isn’t just another marketing app. Kit is a proactive, artificially-intelligent assistant that you’ll talk to everyday, who’s on call 24/7, working whenever you are and even when you aren’t.

Kit looks at your products, visitors, and customers to make informed recommendations for your next marketing move.

Kit is an official Facebook Marketing Partner for small business. Kit helps you manage your Instagram and Facebook ads, email marketing, and social posts to drive sales and grow your business—all for free.

The return on investment you get from Kit will be in the sales you make and the time you save by having Kit handle your marketing.

Here's what Kit can do for you:

  • Set up Facebook dynamic ads and retarget shoppers most likely to buy
  • Build lookalike audiences to ensure the best targeting for your ads
  • Create Facebook and Instagram ads that drive sales
  • Post Facebook updates to drive customer engagement
  • Send personalized 'thank you' emails to generate repeat purchases
  • Create and promote discount codes to acquire and retain customers
  • Generate quick reports to provide insights on sales and marketing performance

Kit also works with other Shopify apps. When you connect to compatible apps, you power-up Kit to complete even more tasks that will help you manage and market your store.

  • Customer Reviews by Yotpo—Use customer reviews to drive more sales
  • SEO Manager by venntov—Appear more often when customers search on Google
  • Kit Karts by ShopPad—Increase sales by ensuring customers return to purchase items
  • Modalyst—Source and add new inventory to your store with one click
  • Retail Ready Photos by Pixc—Get professional photo editing for your product images
  • and many more

Integrates with

  • Facebook,
  • Instagram,
  • Customer reviews by Yotpo,
  • SEO Manager by Venntov,
  • Kit Karts by ShopPad

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Works with


See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

For ads that you run on Facebook or Instagram using Kit, you will be billed directly through your Facebook ad account

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    74% of ratings are 5 stars
  • 4 of 5 stars
    7% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    11% of ratings are 1 stars

Most recent reviews

The Magic Moon Garden

Shopify, why would you be getting rid of the Kit app? This is an excellent tool for business owners to use. You need to rethink this and keep kit on Shopify!. I'm extremely upset about this! I want to know why cause this app had been my favorite app and is so helpful! This needs to be stopped.

Developer reply

March 4, 2021

Hi there The Magic Moon Garden

Thank you for reaching out and giving us your feedback. I'm afraid though all good things must come to an end but I was so happy to hear that Kit was having such a positive impact with you and your business.

If you would like to reach out to our dedicated Customer Success Team, they will be more than happy to give you some recommendations. Our email is:

Wishing you and your business the very best,

Thanks again

Byron Bay Bellies

I love using kit especially for Facebook posts and ads, saves so much time! i cant believe one of the best Shopify apps for a startup is being retired. Such a shame i hope you guys change your mind.

Developer reply

March 3, 2021

Hi there Byron Bay Bellies

Thank you so much for your kind words and I am delighted to read that Kit was having such an impact on you and your business.

With that, I'm afraid all good things must come to an end but if you would like any detail on alternatives, then the best thing to do is to reach out to our dedicated Customer Success Team. Our email is:

Wishing you and your business every success.

All the best

Dogwood Harbor

I just spent an hour this evening viewing the Kit 101, webinar. Then I set up Kit and placed an ad campaign. After confirmation, she says, "Oh, by the way, I'm being retired in August". Seriously!?! Why was nothing mentioned during the webinar. Extremely disappointed and no details are available.

Developer reply

March 2, 2021

Hi there Dogwood Harbor

Thank you for reaching out and I would like to apologise for the timing of this. To be honest, this decision has only been put through very recently and naturally we are still working at updating our content.

I really do apologise for this but if you would like some alternatives to this, then please do reach out to our dedicated Customer Success Team and they will be able to help you out. Our email is:

Wishing you and your business every success,

All the best