Klaviyo: Email Marketing & SMS

I am absolutely LOVING using Klaviyo for my business!! It is so functional and has so much data that is really helping me improve my email marketing. I am so glad I made the decision to switch. It has made a world of difference! Thank you Klaviyo!

Klaviyo is a good email integration app which I still use however, the support is very, very slow which doesn't help when you need to get things done.

We upgraded from MailChimp to Klaviyo. For our particular list size the cost increase was about $100 a month, but the value add was worth many times that.

Our first email campaign generated enough profit to cover the difference in cost for a year.

If you want to get serious about Shopify email, I can't stress how helpful Klaviyo is. Let me try and outline some of the benefits, especially if you are switching from a product like MailChimp.

1. First the switch - it's automated. Generate an API key in MailChimp (don't worry I didn't know how to do this and it took about 2 minutes following the Klaviyo instructions), and then all your MailChimp campaigns are imported.

2. Segmentation (additional sales for increased customer lifetime value)- Segmentation is a pain in the a** in Chimp, plus it's anything but automated. With Klaviyo I can set up simple rules and then they are automated. For example, if someone bought one of our high-end leather bags, but doesn't have matching boots, I can automate that. I can now slice and dice my customers based on purchases on the fly (what they bought, when they last bought, how much they bought etc.).

3. Abandoned Carts - this is one that I knew I should be doing, but didn't want to mess with all the templates etc. I set it up with Klaviyo's templates for Shopify and now they go out automatically. I know lots of companies offer this service, but when you add everything else it does, it's a no brainer.

4. One-stop Customer Information - We had mail lists from all over. Our Kickstarter campaigns, our first eCommerce system before switching to Shopify, Shopify emails. After importing all the lists, it merges them to one customer record but keeps the list data separate. I can look up any customer and see what info I have on them from multiple sources all in one spot. Customer service reps use this all the time to quickly identify customers (even if they aren't in Shopify) and instantly see how we can help them.

5. Shopify Ready Templates - MailChimp has great templates and so does Klaviyo. However, Klaviyo has something like 20 templates already set up with Shopify variables. A few swaps and they were all ready to go.

6. Data, Data and More Data - Simple to read dashboard fills in all your important Shopify Data (sales, etc.) and your email data on one screen. And they have many selections/options to choose from. Want to see which email clients are on your site right now - no problem. Who started but didn't complete checkout? It's there too. A much better overview of how your emails are impacting your overall sales.

Like any program I use regularly, I do have a couple caveats and wish lists.

First, although I'm sure it's right there in the documentation (but the program is so easy to use, I skipped most of it), it's important to note that you have to switch out the HTML in Shopify with the Klaviyo updated email. For example, I added some lines to my Klaviyo template for Order emails. I didn't understand why it wasn't working automagically. The solution took about twenty seconds though. You copy the HTML code form Klaviyo and open up the email in Shopify and paste it. Just remember to do that because the Klaviyo emails are way better looking than the Shopify defaults.

Second as a wish list, you can't access Shopify specific Order information in subsequent emails that aren't automated by Shopify. For example, I wanted to send an update email to everyone who bought a particular backorder product. I wanted to reference the OrderID in the new email (like "Here's an update to your Order #12345).

I emailed support and they got back to me right away. The problem is, they explained if a customer ordered multiple times, the system wouldn't know which OrderID I wanted. Fair enough.

For my needs though, the answer was simple. I exported the OrderID from Shopify and imported it easily into Klaviyo as a new variable. Because Klaviyo merges everything, I could now automatically segment (see #2 above) the customers and reference the OrderID.

I would like to say long story short, but too late for that: the main thing is, we are now approaching the $2M sale mark for our company but we are only 5 people on the team. With Klaviyo I know we are starting to get the most out of email without adding any staff.

It pays for itself. If you're serious about eCommerce and maximizing your lists and customer value, you simply have to get this program.

Hyde from Kendal & Hyde

I used this app to help me do email marketing, as well as help me with the Abandoned cart, (when it happens). I like how it's being done and it would be nice to have more step by step instructions to follow, on all other aspects on how to use it better.

Finally an email marketing platform that is intuitive, easy to use and helps to make my emails look professionally designed. Brings over your Shopify products and images so you don't have to even check product links before sending. This is going to save me hours. I used to dread sending emails through Mailchimp as it wasted hours. Now I'm looking forward to it! If you're still using Mailchimp don't! Klaviyo leaves Mailchimp looking a decade out of date.

INCREDIBLE, the things that you can do even with the free plan! Thanks for your job, great team! I'm using it rn

Awesome app! Easy to use and navigate. Started my first campaign an hour after downloading the app.

Crazy epic how personalized emails are with Klaviyo!

Takes the hard work out of EDM marketing.

Great app for segmentation. App in general however, is a bit pricey. Would love to use it if it was much cheaper.