Klaviyo: Email Marketing & SMS

Klaviyo is an easy-to-use platform that is robust enough to grow with a business, and straightforward enough to get junior staff trained & ready to utilize advanced features/functionality in a hurry.

The amount of content provided in the Klaviyo knowledge center is excellent, and I especially appreciate the amount of content marketing the team does by way of publishing best-practices, benchmark, and other such guides.

Great customer service, especially when I'm in a pickle and can't understand how things work properly :) The system is great, but there are a few things that need tweaking like being able to open a profile in a list, and then hit the back button. You should be able to go back to the list you were in, not go to all profiles.

Terrible changes to pricing!!! RUN AWAY and save your money! We have been a Klaviyo user for around 3 years now. We have around 13,000 active profiles in our list but we generally never send emails to all active profiles. We are on a 1000 active profile plan which allows us to send 10,000 emails (plan price $30/Month) and we are ok with these numbers. Now Klaviyo decides they want to make more money so on February 18, 2025 they are going to force us to move to a higher plan with 13,000 active profiles with 130,000 email sends automatically (plan set at $300/Month), that's a huge and unjustified jump especially given that we are not utilizing our current monthly email sends limit anyways. Honestly, these pricing changes do not make any sense given that the number of active profiles are simply data points in a database that costs Klaviyo nothing to keep. You should be charged for the number of email sends and not for the number of active profiles in a database. Totally non-sensical and greedy move! Save your money and move to another service at this point honestly.

A Cataclysmic Change That Puts Long-Time Customers at Risk

I have been a loyal Klaviyo customer for the past 6 years, sending around 2 emails a week to less than 5000 contacts. I recently learned about their new policy that will charge me for every active profile—a massive price hike from $100 per month to $860 per month for hosting all my profiles. This change came with almost no notice and I now have less than 3 weeks to suppress over 75% of my hard-earned, paid-for email profiles.

Why would Klaviyo risk losing customers like me, especially after 6 years of loyalty? I barely use the service to its full potential—why should I pay for profiles I don’t actively use? This is an incredibly disruptive change, and frankly, it feels like Klaviyo has given no thought to how it will affect smaller, long-time customers.

I hoped Klaviyo would rethink this price change or, at the very least, give us more time to determine which profiles to keep active. But instead, I feel forced to look for a more affordable platform that can offer better value. For me, Klaviyo is simply not worth more than $100/month anymore, and I’m deeply disappointed in how they’ve handled this change.

Adding: Klaviyo response doesn't address my issues at all. More time to reduce emails would be much more appreciated than 25% off... Seriously? 25% off of $860/month? Are you thinking I'll just make the jump from $100/month to $645 per month?

Pretty useless customer service. Probably one of the worst I've ever encountered.

I've spent weeks being bounced between different operators, going back and forth talking about the same thing and it just simply seemed like nobody knew what were they actually doing there. I was getting the same canned messages over and over again.

The issue I had was so simple that should have literally been resolved in seconds, but here we are...second week now, and we are right where we started! Meanwhile I noticed they closed my case and marked it as "resolved" ha-ha.

We don't use SMS so based on my experience with Klaviyo as an EMS it is the best one out there in terms of functionality and accessibility. If you can't do what you want with Klaviyo then you can always use Integrations to add to the functionality. And if you need more functionality than that then you need to write custom software for your bespoke needs.

Incredible campaign building and management: I feel in control of the data and presentation of my brand while also getting great feedback and insights towards how to improve my marketing. Great value

Really good customer services. Their rep Pete is super kind and help me out solving the issue in a short turnaround time.

Very user friendly! Once you find your way around the app and get used to the interaction, it is AWESOME and very responsive. Definitely looking forward to increasing our revenue through the flows. 10/10!!

Klaviyo is super easy to use and very intuitive. I have tried other apps and have come back to stay.