Klaviyo E‑Mail‑Marketing & SMS

Very overpriced - especially for small businesses. $150 a month is steep for the lowest tier.

Aside from the fact that it is kinda expensive from what it offers, most of the services offered like help desk, reviews and email are all mediocre and mostly only offer basic features. It is also unneccessarily complex to setup at first. Once you do the initial setup, it is mostly fine to use but I would not rely on it for anything other than email maketing.

trying to set up 10% discount pop up for my shopify website has been a bit tricky. thought it was finished when a pop up says

"Klaviyo onsite tracking must be enabled on your website to display your form."
support says it needs to be done from the shopify website, shopify support says it needs to be done in klaviyo.

It started off easy

Pretty disappointed with the app. It's outdated, clunky, and has one of the worst UI and UX I've ever seen, as well as overly complicated even for simple tasks. The app needs a COMPLETE overhaul. There's nothing to save or improve in the interface. the UI/UX needs a complete redoing.
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And I say this as a professional in marketing for over 20 years who is not just a beginner, and who's not easily discouraged by complex interfaces. This is not complex, it's simply broken for the most part. Feels like I'm using an app developed in 1996 when Microsoft Windows was barely taking a foothold.
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Yes, the app is fairly strong, it excels in segmentation, flow triggers, and flow charts - it does the extra 5% mile that other apps don't do, although other apps are pretty much there anyway. So, is that 5% overly complicated extra mile really necessary? Yes, if you're a corporate brand selling in 100+ countries, having 1000+ customer segments, and you don't mind overcomlpicating your life with counterintuitive clicks, day in day out. But other than that, the app is simply not effective for 90% of the jobs you have to do.
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- The email editor is almost impossible to use, and it's impossible to create consistent email designs (and no, this is not just a matter of different email clients rendering the email in different ways).
- Simple tasks that should take a few clicks end up taking hours and hours of configurations and checks and rechecks: it just makes you go mad after a while.
- Having the highest price on the market (in this email marketign field) for being self-proclaimed as "the best" in the niche... is simply not justified.
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Considering that, as a business owner, you will probably spend 80% of your time in the marketing app, you may want to avoid apps that make you pull your hair out.
By all means, please go ahead and try it, before you decide on a different solution, just so you take an informed decision. This is not a decision you have to take lightly.
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Oh, by the way, if you have a database of subscribers in Shopify, none will be marked as subscribed in Klaviyo. You have to literally rebuild your entire database of customers, and ask them again to consent to your marketing (most of which will never do on a second time despite placing an order with you previously and accepting to be subscribed in that moment when they actually desired the product from you, when their subscribtion intent was highest). This is mad. Klaviyo's explanation: it's just the privacy / consent / GDPR policy, and we don't want to assume responsibility for anything because God forbids, you may be faking the consent in Shopify, so we don't trust the Shopify consent, we need a separate consent just for Klaviyo.
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Also, the customer service is pretty much non-existent, other than emails over 24 hours where the customer service simply points you to some basic help articles in their knowledge base.
And, God fobids you need actual help with anything: for the most part they'll say it's not their job and that you need to hire a professional instead.
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I say this with a heavy heart because I had high hopes from this app, and I didn't want to leave this review knowing that there are some real people behind working on it, but things had to be said. Whoever is in charge of leading the direction, it's leading it in the wrong direction, and dragging the entire team with them.

Unfortunately, not a good introduction on Klaviyo's part and support is slow to respond, if at all. Too bad! The Shopify integration does not work either. Support says everything is set up correctly but when I want to create a campaign, I have to manually export the contacts from Shopify and import them into Klaviyo. So what is the point of installing a Klaviyo app?

Unbelievably non intuitive. Wouldn't text me for previewing the SMS email. Also, the form just simply wouldn't go onto my website. It didn't show up for me, would show up randomly for others, and the preview, and the final design on the website were completely different

es muy molesto que al desinstalar la aplicación, te deje residuos, que luego con un programador debas de eliminar del codigo de tu pagina web. muy mal por eso.

There is zero customer support from this app on the free plan, not even email. I know many aps will limit support on free plans (e.g. you don't get live support), which is fair enough. However, you can't even reach anyone by email if you have a problem without upgrading to a paid plan.

We are a new and growing business so where we can we are using lower cost or free plans to begin with, but will of course upgrade as appropriate as we grow. But if this is how Klaviyo approach customer support, why would I upgrade to a paid plan.

To be fair, for what I am currently using for at least, the app works well and is fairly user friendly once you get used to it.

Pricing is really predatory, it increases waaay above what they initially show and they automatically charge you more. When installed, it created a bunch of fake accounts which were just Google Bot "subscribers" with fake emails and now charges me at a much higher price tier just because it considers those somehow to be real people and counts them toward my total. Pretty ridiculous. They don't prorate nor will they allow any free trial or test of their email system. Templates for emails weren't very good and were difficult to use.

I hate the Klaviyo app. I was forced to switch over to it when I hired an email marketing team last year and I wish I never left Omnisend. Klaviyo requires you to be an expert on their platform in order to be able to use it. I've been trying to modify a basic ORDER CONFIRMATION email, I just need it to show the variants of the products ordered, the prices, shipping, tax and total.. but it's so difficult to do!!! It shouldn't be so difficult to make a basic order confirmation email show the items ordered and the total paid... I will be leaving Klaviyo as soon as I can figure out how to migrate all my existing flows to a better platform.