Klaviyo: Email Marketing & SMS

I like this app; it has helped my business grow!

Klayvio's customer service is on point.

The Klaviyo integration is great! We are just starting to tap into the features. In fact, we hit a road bump when an embedded form was not populating. Both Shopify and Klaviyo support jumped on the issue and worked through the solution. I was completely impressed with the hands-on nature of the support.

We've been loyal Klaviyo customers for 5 years, investing $12,000 USD annually in their platform. Recently, due to a system error, the size of one of our segments was miscalculated right before our billing cut-off date, which meant we were unable to fully use the email credits we had purchased, and they expired. I contacted Klaviyo support just 3 minutes after the new billing cycle began, explaining the system error and requesting a one-time credit for the expired emails.

Considering the nature of the issue and our long-standing relationship, I expected this to be a simple, reasonable request. Unfortunately, Klaviyo refused to grant the credit for emails we had already paid for. This has been a disappointing experience and, in my view, a clear example of poor customer service. Based on this experience, I can no longer recommend Klaviyo.

Cheers,
Florian
Founder & CEO, Soundbrenner

Works well and has great analytics and segments and is easy to build campaigns. Can get pricey as you grow particularly SMS is very expensive

Great experience with this app so far. Can't wait to dive deep into all that it offers.

I've been using the free mode for about a year and have seen many data flow results. It expanded the reach of my email advertising. The automated processes were particularly challenging to set up at first, but once I got familiar with them, they really helped in categorizing and identifying customer segments. I'll continue using it. Thank you!

Klavio has been a great addition to Leilanis Attic marketing

Once you get it set up it's fantastic. If you're setting up your email marketing for the FIRST time, it will be much easier for you. If your technical experience is more limited and/or you're migrating from another ESP (mailchimp, etc.) just be forewarned, that things are NOT as plug-and-play as the Klaviyo sales people would like you to believe.

PROS: There is extensive klaviyo documentation on everything (but it's also a bit overwhelming).

Once you're on a paid plan you have 24/7 chat support which has mostly been really helpful.

There's an app/integration for almost everything - from reviews to rewards, etc. We were able to drop a couple of our paid apps and put those funds towards klaviyo which was great.

On the surface, the Email builder looks a lot like Mailchimp's, so I didn't expect to be too impressed. HOWEVER, it actually works SO. MUCH. BETTER. It really shines when it comes to customizing between desktop and mobile emails. (huzzah!)

CONS: If you (or your client) hasn't been SUPER organized about their email automations (flows), tags, etc., it can be a lot of work to organize all that in preparation to migrate.

Also, I don't think the onboarding instructions are a great as they could be. They try and get you all synced and integrated right away, but that can lead to missteps.

There are also quite a few technical steps to go through. While they try and make it as painless as possible, if you're new to this or thinking you're gonna get it all done in a day, you may find yourself a bit overwhelmed.

FINAL WORDS / PSA:

1) DO NOT SYNC YOUR CURRENT ESP (mailchimp, etc) with Klaviyo until AFTER you've done your list hygeine!! Lol -

2) Unless you have a simple list and minimal flows, don't expect to get this all done in a day. Give yourself time and grace, especially if this isn't your wheelhouse.

I've worked in at least a dozen ESP's over the past decade and I found this to be more of a challenge than I expected. That said, i'm SO GLAD we've made the move!

Easy to use for someone who is trying to wear many hats.