Klaviyo: Email Marketing & SMS

1st, extremely expensive. Was paying $80/month for a small list of 3500. I switched to shopify email, which is free and has the same functionality! I now use shopify for all email campaigns and automated flows.

2nd, their billing system is screwed up and they refuse to admit it. When you sign up, they ask for your mailing address, but then automatically copy it over to your billing address without asking. So they ended up charging me incorrectly for sales tax, which they refuse to refund.

This app has been a true lifesaver for us! The emails are flawless. Able to integrate with mailchimp list. Was having struggles with mailchimp emails and headaches. This app does almost everything you need when it comes down to customers, abandon carts, etc... Love it! 5 stars. Sales from emails sent every time!

For such a hyped app, we're very underwhelmed by the experience.
1. Damn expensive for stores with large lists - I'm old enough to remember when telcos used to rip off customers with inflated SMS charges because people didn't realise they cost almost nothing to send. Seems similar here, email is cheap, dirt cheap, yes, charge a premium if you have proprietary segmentation, great software etc but klaviyo went too far imo.
2. Poor customer service and uninituitive install process
Despite price reservations we succumbed to the hype and adopted a cautious approach. As a test we installed on our secondary store which is quite small. We already do abandoned cart sequences etc so we decided to test their browse abandonment flow which would be incremental revenue. Weeks and pass and no flows are triggered. Apparently the automated shopify install PLUS manual web tracking install is not enough. There is some kind of 3rd step which depends on our theme. In their words "This is something I would suggest hiring development resources to achieve". WOW - go pay someone else to install one of our core features.
3. Security Risk
Just to recap, this app has been sat on our scondary store and hasn't fired a single email due to above feature not being part of the install and customer service being disinterested in onboarding a new client and us having other things to do. No big deal, we can find another app to test browse abandonment. Then we get an email saying, again, I quote "We experienced a security incident on our opt-out forms that resulted in the unauthorized disclosure of non-sensitive information" Now, remember this app is inactive and yet they tell us "A total of XX email addresses stored in your Klaviyo account were accessed through our opt-out related forms by unauthorized persons" WOW - we don't use klaviyo forms, literally no emails have been fired because the only flow setup is an inactive one. So, if it wasn't forms, how did they really leak the data and why do they consider emails to be non-sensitive data?!! Seems pretty sensitive to me.
Not much else to say, I'm sure it provides value to others, soem people seem to be happy with it but for us, can't think of a reason to give more than 1 star

I do not recommend using this app for several reasons: 1 / After working with this company for almost 2 years, my account has been disconnected. Reason: Your content or industry conflicts with our terms of service (after almost 2 years they answer me this) 2 / Customer service very very bad, there is no response for days, if you are new, they will respond immediately, but if they disconnect your account, they will leave you waiting for days and days. Please think about it before opening the account, unfortunately I am not the only person affected (read other reviews). If it happens to you, you will lose time (you write messages and wait, wait...), money (because all your automations stop) and have to start from scratch, because you have to migrate everything to another company (luckily there are very good companies).

amazing email marketing tool - I strongly recommend giving Klaviyo a try!

A dreadful, user-unfriendly app. It seems like you need a degree in computer science just to navigate the basics.

For example, I wanted to create header links in the welcome series template but no obvious option to do so anywhere. So I saved that email into templates, and again, no apparent way of adding header links in the header bar.

I thought it would be very simple to do this but apparently not. On top of that there is NO support for newcomers, they just robotically refer you to irrelevant articles that don't answer the question. I also heard that when you do have a paid plan for support that some of the subscribers are having lots of issues with it.

A nasty app, stay away.

My marketing skills are minimal. Klaviyo makes my marketing skills look professional!! Very easy to use, I have just launched a campaign with no difficulty what so ever. Must have app!
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I switched to Klaviyo from Mailchimp a little over a month ago and it has been the best decision! For me specifically, the cost is higher but I'm definitely getting that back in features, support, and better conversion. I especially love how well the integration with Shopify works and how kind and helpful the Klaviyo support staff are. I'd definitely recommend the switch if you're on the fence!

The analytics are never correct. The pop-ups don't work. It's also impossible to get help. They only refer you to a basic Q&A page, that doesn't answer anything.

Klaviyo is a great combination of features that make segmentation, email building, automation creation, and customer management all user-friendly, intuitive and convenient. I wish there were more capabilities for analyzing segments and campaigns post-send, but their analytics are more advanced and accessible than the other messaging softwares I use in for my job.