Klaviyo: Email Marketing & SMS

Very handy app, and really helps us fill in the gaps at https://www.BIYHomebrewSupply.com by allowing automated emails and list building integrations with Shopify that other email list senders didn't really support very well. Easy interface, templates could be better, and is priced fairly (but I think all email list sending services charge too much, given how few emails actually get opened with each campaign send... but that's not to Klaviyo's detriment--their product is pretty freaking sweet)

I'm switching from Mailchimp to Klaviyo (and I should add that I've used Mailchimp exclusively for 10 years in both professional and entrepreneurial settings.) Klaviyo is the first email marketing platform where I've felt that it meets all my needs as someone who operates (and wants to grow!) an ecommerce store. It feels great to simplify!

Things I love: auto-segments for VIPs, repeat buyers, new subscribers, etc. Drag and drop editor is a breeze to work with (I found Mailchimp's editor to be so annoying and not intuitive for my workflow.) Clear integrations. Visual and drag and drop flows where you can customize automations (so awesome!) Built in sign up forms (I'm moving away from Privy for this reason.)

Things I don't love: Unclear how you can talk to a real person. I have a background in ecommerce customer service and I know first hand that being able to talk to a real person (or not) determines, to some level, your success with the new product. There have been a number of times where I'm confused by something and there's no way to reach someone directly. When you're having account issues, it's not ideal to have to wade through a knowledge base. If you aren't familiar with email marketing and the typical features, set up, list building processes, etc., this might not be the right platform for you.

There is a big email Google change by Feb 1st, 2024 so various things needed to be done .
This time I found the Klavyio team very responsive, sending me help info and answering my questions which was very helpful, as I am not a tecky person at all.

Normally Klavyio team answers swiftly, depending how busy they are.
I recommend this platform but not always super easy to use for untecky people. At first I got concrete help to set it all up because reading lots of articles of "how to" is not always easy and time consuming when you want direct, things done swiftly.

The functionality is great but it's a shame the costs rack up as you get more subscribers. It would be good to have a better pricing structure for the store owner. https://www.katysboutique.co.uk

Great email solution for those trying to boost conversions with automatic marketing, cart re targeting and all types of automatic flows. The ONLY DOWNSIDE to this email marketing app is that it is VERY expensive compared to just about every other option out there. It does offer some unique features, but none that should really bump the price up this high and it's the only reason I am giving it 4 stars.

It's about triple the price of mailchimp depending on how many emails you send out and how many contacts you have.

I was a bit apprehensive about using Klaviyo after reading some of the 1-star reviews. After looking around, I figured I'd give them a try anyway, so far so good. My advice is to attend the webinars it'll help with an understanding of the platform.

Very good app. I am always amazed at how well I can segment our lists. It's super hi tech and yet really easy to use. Really impressive and a total game changer!

The only reason I gave them 4 stars is because of their customer support. It's pretty slow. They will always get back to you, but it can take a while. I wish they had phone support or at least faster email support. You guys need to work on this!

So far so good. I switched from Mailchimp and I'm really liking the experience so far. A couple pros is it lets you send a campaign based on the subscribers time zone. It is also pretty easy to get your flows setup like abandoned carts. The drag & drop editor is pretty nice. I'm liking it so far.

Its a great tool!
make your life easy as soon as you create segment and export it to FB, it updates by itself, the only issue is that for me its not 5 stars yet, its that I cant integrate the segment/list to tiktok ad manager or twitter ad manager.
I hope when that happen, I would like to be notify or at least be on the trial program.

I am a novice at this type of work. Klaviyo's support has been great and has kept me on the right path. They provide practical help and solutions and get in and help you complete your projects.