Klaviyo: marketing email y SMS

Klaviyo's capabilities and its seamless integration with Shopify have made a real difference for my business. I hesitated to switch to it because it was more expensive than what I was using, but it pays for itself and more every month.

Klaviyo is hands down one of the most powerful email and SMS platforms available for Shopify. The segmentation, automation, and data depth are best-in-class. When it’s set up properly, it can absolutely drive meaningful revenue.

That said, it really shines only if you have someone actively managing it. To get full value, you need consistent flow optimization, campaign strategy, list hygiene, testing, and performance monitoring. It’s not a “set it and forget it” tool, it rewards attention and strategy.

I’d also love to see more flexibility in the pricing structure. When performance fluctuates month-to-month, the fixed pricing model can feel slightly disconnected from results. A structure that better reflects engagement or revenue impact would make it even stronger.

Overall, it’s still the best tool in the space hands down, just make sure you’re ready to invest the time (or team) to unlock its full potential.

ogni tanto hai i suoi bug, ma per il resto è TOP

Very powerful CRM tool. Easy to use. Important data source for decision making.

la mejor app

This is an excellent email marketing platform with powerful automation features, a user-friendly interface, and great overall performance. I’m very satisfied with the experience so far. Thanks to the Klaviyo team for building such a reliable and effective tool!

I used Klaviyo for years between 2018-2020 and I was happy with it despite the high costs.

More recently they introduced caps on how much you can email before going to the next tier, and their caps are extremely restrictive compared to other ESPs. In order to send 5 emails a week to my entire list costs me double what I'd pay in my tier normally.

So for 2000 contacts I'm paying $100/month to send what I want to send. I'm not against a (good) company making money, but their cost is roughly $1 for 10000 sends and they charge you 20x markup just on the sends.

This is absolutely ridiculous and their prices don't justify this when you have better and cheaper options available. I'd stay far away from them.

Edit: Lol at their generic ChatGPT response - they are clowns.

Set up was a little trickier than I had hoped, but the customer support was fantastic and very thorough and I got it fixed quickly. I have already made money after setting up some flows. I am very happy with Klaviyo and would highly recommend them! Five stars!

Very user friendly email automation app. Very knowledgeable support staff. Integrates perfectly with Shopify! I highly recommend it

Najah was super helpful at guiding me through all the issues I encountered with my pop up email add, was super patient and explained everything.