Klaviyo: Email Marketing & SMS

I think it's very shady that Klaviyo instantly charges more for additional email recipients beyond your plan level, but that when you clean your list, the plan cost stays at the higher level - unless you dig into the settings and change it back down.
A message should come up when 'Active' users drops below your biling level to ask if you want to lower your plan level. It's clearly to maximise revenue - but in an underhand way.

Klaviyo makes it easy to setup our automations. Easy to use as well!

My revenue is increasing every day. Wish I had done this much sooner. I resisted Klaviyo for quite a while, but I'm so happy with it now that I took the time to learn how to use it.

I had been hesitant to start using Klaviyo for quite some time - because it's considerably more expensive than other email services - but the first few email campaigns I sent out - to targeted audience - I got much more return than with the other email services.
I am still trying to figure out how to set up the proper automations and flows - and landing pages.

Once you get it set up it's fantastic. If you're setting up your email marketing for the FIRST time, it will be much easier for you. If your technical experience is more limited and/or you're migrating from another ESP (mailchimp, etc.) just be forewarned, that things are NOT as plug-and-play as the Klaviyo sales people would like you to believe.

PROS: There is extensive klaviyo documentation on everything (but it's also a bit overwhelming).

Once you're on a paid plan you have 24/7 chat support which has mostly been really helpful.

There's an app/integration for almost everything - from reviews to rewards, etc. We were able to drop a couple of our paid apps and put those funds towards klaviyo which was great.

On the surface, the Email builder looks a lot like Mailchimp's, so I didn't expect to be too impressed. HOWEVER, it actually works SO. MUCH. BETTER. It really shines when it comes to customizing between desktop and mobile emails. (huzzah!)

CONS: If you (or your client) hasn't been SUPER organized about their email automations (flows), tags, etc., it can be a lot of work to organize all that in preparation to migrate.

Also, I don't think the onboarding instructions are a great as they could be. They try and get you all synced and integrated right away, but that can lead to missteps.

There are also quite a few technical steps to go through. While they try and make it as painless as possible, if you're new to this or thinking you're gonna get it all done in a day, you may find yourself a bit overwhelmed.

FINAL WORDS / PSA:

1) DO NOT SYNC YOUR CURRENT ESP (mailchimp, etc) with Klaviyo until AFTER you've done your list hygeine!! Lol -

2) Unless you have a simple list and minimal flows, don't expect to get this all done in a day. Give yourself time and grace, especially if this isn't your wheelhouse.

I've worked in at least a dozen ESP's over the past decade and I found this to be more of a challenge than I expected. That said, i'm SO GLAD we've made the move!

Klaviyo has all the information you need and is always very helpful!

It covers absolutley everything e mail - As the owner & not a tech geek I can easily "hop" in & see what the team are building / actioning with ease

Klaviyo has significantly grown our email deliverability & engagement rates. Its an easy to navigate platform with amazing customer success team.

The best email marketing platform I've ever used. Also, their support is above and beyond helpful in training you on best practices to ensure email deliverability. I can't possibly recommend them enough.

Amazing!! Highly suggest using Klaviyo. It's one of the smartest CRM platforms out there. Customer support is truly incredible and can help you with any step of the way. If you have a Shopify account, you'll want to get Klaviyo for email marketing and SMS.