Klaviyo: Email Marketing & SMS

I got an automatically generated email from Klaviyo asking me to write a review because they would "We really, really appreciate it." So here it is.

As I have just gone live, and have not yet sent out a newsletter, I cannot speak yet as to the effectiveness of using their tools. Time will tell.

I can, however, relate the frustration I have experienced in setting things up. Their default templates are, how can I say this... ugly. Very ugly indeed. So I needed to customize them before their emails become one of the faces of my business. This has been enormously tedious.

First off, visually, the template system they are using is pretty limiting. So it took a some experimentation before I could make the emails look like anything I'd want to send. The problem is, is that you cannot save edited "blocks" to a library to use in other emails. Changes have to be made over and over and over. This gets really tedious. When you first set up the account you go through a Setup Wizard in which you configure the base look. One can re-take the Wizard to change the base look, but any template you've changed will not be updated. So I recommend that you do not make any changes to individual templates but go back through the Setup Wizard to make changes. I wish I had realized that before it was too late.

There are 7 Shopify Notifications for which they generate the HTML to replace in Shopify. However, Shopify has 9 customer-facing notifications. So it is left up to you to cobble together the remaining two -- Customer Account Activation & Refund Notification. I asked about that and their response was that they chose the most popular Shopify Notifications. Seems like they could have extended it by 2.

There are also 5 default email forms, which are used to handle subscribes / unsubscribes, etc. If you have customized your design, those also have to be changed accordingly.

There are the "flows" emails. Abandoned Cart 1 & 2, Customer Winback 1 & 2, New Customer Thank you, Repeat Customer Thank you, and Product Review / Cross Sell. So that's 7 templates to be edited to match, provided you are customizing your email look and feel outside of the Wizard. Again, if they provided the option of saving customized blocks to a library, this would be no problem.

And then there is the newsletter template(s) which is why I signed up in the first place. It too has to be edited, and where I started.

I'm finding the available product-feed "block" styles to be limiting. First off, it is limited to 3 rows. At my store, I keep 8 products in the "New Arrivals" collection, which are displayed in 2 rows of 4 columns on my homepage. So I cannot show 8 items in the email. In their newsletter template I am displaying 3 rows x 2 columns = 6 products. I could display 9 items -- 3 rows x 3 columns, but I only have 8 products. I'll have to find out how it handles the blank product slot.

I just sent myself a preview of the "New Product Arrivals" newsletter. Yesterday I added two new products and removed the two oldest products from that Custom Collection. However, the email sent to me does not show the newest products and does show the old products I removed yesterday. This could be a deal-breaker as it MUST show the newest products. Right?!

The product feed block does not offer customization of the content -- title and image only. I'd love to have a description. Yes, I could use the "Story Box" template, but that requires lots of hand editing. Not good for automating a "new arrivals newsletter" email.

Be careful about editing. The only option is to save. There are no buttons to cancel or discard changes. I found that the only way to abandon changes was to hit the browser's back button.

A lot of what I'm seeing seems well thought-out, however, the provided tools to customize (and re-customize) the look and feel is very limited and, for me, has caused hours of tedious work.

I am phasing Klaviyo out of my stores because it significantly slows them down, hurting SEO, and cancelation requires an email, the address for which they do not share on their site.

As much as they try to make it sound easy...Klaviyo is not easy unless you are an EXPERT. I am not. Support will not provide support unless you pay them. Their videos are not helpful to me. Seems to me that they would assist as much as possible to get you to the level of meeting the must pay. If it were my business with a free level that required payment once a store reached a certain level, I would bust my butt to help that store get to that level.

Constantly disconnects - have had to redo my entire account about 5 times now. However - when it works, it works.

Great email service, very easy to use, and is one if not the best I believe for automation and flows however their customer service needs to be looked at. For a company of this size and the price there asking, live chat should be available to paying customers 24/7 to include customers outside the US. I hope someone from management can view this review and take it into consideration

Klaviyo is a good email integration app which I still use however, the support is very, very slow which doesn't help when you need to get things done.

Good app but really expensive. There area cheaper options out there. Even Mailchimp is significantly less expensive.

this app is the least intuitive thing ever. the design team was extremely lazy with the set up.. so many things that just dont matter you have far too much control of and the most simple things that do matter you dont have control or was just designed in a terrible way..

Really not user-friendly. Really hard to really difficult to use, to modify and to get what you really want in terms of text editing. The fonts are changing and difficult to standardize. I hope there will be some improvement for the text editing.

Good tool, but lacks customer support for the price we are paying. Other tool offer similar features and much better support