Klaviyo: Email Marketing & SMS

No complaints aside from the mismatch between the cost and my ability to use it. At $80/month it shouldn't be hard to recoup that investment, but it will involve extra work. I haven't had time to put it to real use. After months of paying for a plan I wasn't using I canceled 2 days after the renewal, and had to jump through minor hoops to get a refund. I think such cases should be automatic and unquestioned by ALL companies, but thank you anyway, Klaviyo.

Klaviyo is likely the best email-focused CRM available today. If you aren't tech-savvy then you will struggle to use it. It is a deeply complex, and deeply powerful, software. Your business will benefit massively, but only if you dedicate an employee time to understand and use it well. They do, sadly, use generative AI. If they committed to ditching generative AI, as all companies should, then they would get 5 stars.

Their customer service is excellent! Really knowledgeable and are willing to spend more time explaining more complex topics. Their response is also very prompt.

app inizialmente un po complicata, poi ci fai la mano, ci devi stare un pò

Klaviyo is great and easy to use. The only thing I will say is when they do updates, really helpful features tend to disappear, which is slightly annoying. Thats the only reason its not 5 star

Great tool, excellent customer support. A lot of technical things to learn before you can effectively use it for the best results. But it seems there is a solution to almost every issue that occurs. Email deliverability is especially tricky, but there a many great tools provided by Klaviyo.

Love the ease and compatibility of Klayvio with my Shopify store. I've been able to run my email marketing as a solopreneur and understand the analytics. If I could change one thing it would be an easier way to sort through uploaded photos, and how do we delete old photos we no longer want in the library? Otherwise, loving what it's doing for my business.

I love Klaviyo as a tool. but a few things are a pain in the ass. in Switzerland we do have more than one language. or if you act globally you face the same problem once you add more languages to your shopify account. product feeds from shopify are only possible in one language. and that decreases our productivity greatly. furthermore there could be more explanation with property fields. especially with "Skipped" profiles in flows or campaigns. why are they skipped requires a lot of research to figure out. that could be done better.

the new interface since 2024 (text editing): you made it worse. you have to click like a hundred times to change text. that is really anoying. before you had that simple editor box (it was a little small but worked). way better.

lastly: I would highly appreciate if sms services would be available globally. I have so many ideas.

Once you get it set up it's fantastic. If you're setting up your email marketing for the FIRST time, it will be much easier for you. If your technical experience is more limited and/or you're migrating from another ESP (mailchimp, etc.) just be forewarned, that things are NOT as plug-and-play as the Klaviyo sales people would like you to believe.

PROS: There is extensive klaviyo documentation on everything (but it's also a bit overwhelming).

Once you're on a paid plan you have 24/7 chat support which has mostly been really helpful.

There's an app/integration for almost everything - from reviews to rewards, etc. We were able to drop a couple of our paid apps and put those funds towards klaviyo which was great.

On the surface, the Email builder looks a lot like Mailchimp's, so I didn't expect to be too impressed. HOWEVER, it actually works SO. MUCH. BETTER. It really shines when it comes to customizing between desktop and mobile emails. (huzzah!)

CONS: If you (or your client) hasn't been SUPER organized about their email automations (flows), tags, etc., it can be a lot of work to organize all that in preparation to migrate.

Also, I don't think the onboarding instructions are a great as they could be. They try and get you all synced and integrated right away, but that can lead to missteps.

There are also quite a few technical steps to go through. While they try and make it as painless as possible, if you're new to this or thinking you're gonna get it all done in a day, you may find yourself a bit overwhelmed.

FINAL WORDS / PSA:

1) DO NOT SYNC YOUR CURRENT ESP (mailchimp, etc) with Klaviyo until AFTER you've done your list hygeine!! Lol -

2) Unless you have a simple list and minimal flows, don't expect to get this all done in a day. Give yourself time and grace, especially if this isn't your wheelhouse.

I've worked in at least a dozen ESP's over the past decade and I found this to be more of a challenge than I expected. That said, i'm SO GLAD we've made the move!

There is a big email Google change by Feb 1st, 2024 so various things needed to be done .
This time I found the Klavyio team very responsive, sending me help info and answering my questions which was very helpful, as I am not a tecky person at all.

Normally Klavyio team answers swiftly, depending how busy they are.
I recommend this platform but not always super easy to use for untecky people. At first I got concrete help to set it all up because reading lots of articles of "how to" is not always easy and time consuming when you want direct, things done swiftly.