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Simple to use, great content, and very efficient and convenient with my Shopify store! The only thing I wish they would add is an "undo" button while building templates. Other than that, it's great!
I do love using this app. I have converted over from mailchimp and Klaviyo offers a lot more than mailchimp. I'm still working my way around the app but i like it so far. And the best part is that it integrates with almost everything.
best support EVER!
I am phasing Klaviyo out of my stores because it significantly slows them down, hurting SEO, and cancelation requires an email, the address for which they do not share on their site.
We recently started using Klaviyo and are really happy with it! It's very easy to use and looks great! We tested out a few other email marketing providers for eCommerce and found Klaviyo to be the easiest to use - some other well-known ones were very glitchy!
Klaviyo's UI is a bit more well-designed and usable than Mailchimp. We switched in order to be able to have more flexibility for what Klaviyo calls "flows" and Mailchimp called "automations".
It's definitely not great though. There are lots of insane caveats. For example there's no way to click on a user and tell where they are in a flow. And there's no way to add more content to the end of a flow and just have it automatically go to everyone that should be sitting and waiting at the end for more.
When we test our emails with mail-tester.com they almost always get flagged with Klaviyo having an IP address in one or more blacklists. Mailchimp never had that problem.
Klaviyo also pointlessly requires a Captcha on every single login.
Thank you for sharing your experiences with Klaviyo! We're delighted to hear that you find our UI more user-friendly than Mailchimp, especially with the flexibility of our flows. Your feedback is noted (flow improvements) and will be forwarded to our product team. If you encounter any other challenges or have suggestions, please share them with our support team. We appreciate your input as we continuously strive to improve our product. Thanks again!
PS: any new improvements are highlighted here https://www.klaviyo.com/product/whats-new
The app is good and has many different conditions and triggers, but Klaviyo has a massive room for improvement compared to other email marketing companies.
Cons: however, the biggest disadvantage is that they do not have an option that could allow using template inflows, you basically have to create everything from scratch by yourself.
Pros: as I said it has many different triggers and rules that you can set up.
easy to create emails, over the top data analytics, and great customer service. I love the platform. Highly recommend it.
I switched from Mailchimp to Klaviyo because Shopify was no longer working with Mailchimp, and I was a little ticked off about learning a new platform, but after taking a day to really dig into what Klaviyo does, I'm stoked.
As a designer first, I can use their email builder to create things pretty much exactly how I want to look - and now that I've setup a couple flows to greet new signups to the newsletter and automate a couple other simple things. I'm very pleased. The pricing (free) is great as I currently have a small wine club newsletter under 250.
Make the switch!
As much as they try to make it sound easy...Klaviyo is not easy unless you are an EXPERT. I am not. Support will not provide support unless you pay them. Their videos are not helpful to me. Seems to me that they would assist as much as possible to get you to the level of meeting the must pay. If it were my business with a free level that required payment once a store reached a certain level, I would bust my butt to help that store get to that level.