Klaviyo: Email Marketing & SMS

The platform is amazing -best out there .really happy with how it performs and ease of use . Love the courses . 5 stars

BUT the support is lacking .very very slow, limited weekend response , no phone number. Urgent issues when you can’t get into your account -took days to get a response ...very stressful when your business is running through it to not be able to ring , or have any online chat . Fix this and you’ll get 5 stars ⭐️

Klaviyo is good except one major disadvantage. I am very disappointed that it cannot generate "Buy X Get Y" type coupon code. This is a very very common type of discount code and it can also be generated in Shopify. However, if i generate in Shopify, then, i cannot set a limited time offer in the FLOW.

I really hope Klaviyo can solve this issue in the very near future. Then, i will add the review stars back.

I have used several CMS apps, and Kalviyo is OKAY. It has its strong suits and it's week spots. There are a few things that are slightly annoying: You CAN NOT change transactional messaging. They put in all the information and that is it. Example: SMS message on their order ONLY send their order number. It is basically useless. They also DO NOT do abandoned cart. They say they do, but they do not. They do abandoned checkout, which they call abandoned cart. Those are just a few of the annoying things about Klaviyo.

I would say they are a mediocre app. Better than most, but still far short of being a 5 star. 3 stars, possibly 3.5.

it should be good but terrible, it is stuck at verifying my domain, and cannot contact the support

The feature set and Shopify integration is impressive, but it is not an easy platform to get your head around. I have found support respond in a timely manner but on the few occasions I've emailed support, instead of answering my specific questions they instead just sent me to a training link which left me none-the-wiser, and I have to say I've received better support from some free apps on Shopify. If they provided outstanding support I would give them a 5-star rating.

Bought into Klaviyo and was initially impressed by the claim that we could use it for both our Shopfy store and Amazon FBA etc. It is great with the close integration to Shopify BUT...

Hugely disappointed to find after spending a small fortune redesigning all the emails and flows etc, that Klaviyo only support Amazon USA only. Apparently the rest of the Amazon universe is invisible and unimportant to Klaviyo...

We now have to spend more money in a separate service to support our Amazon UK channel - Not impressed!

Useful with some powerful tools, but customer service is lacking a bit and not responsive and the platform can sometimes be klunky. For example, applying consistent colors, logos, fonts, etc. across different campaigns, emails, lists, preference pages, etc. is often very time consuming and hard to implement. Email flows seem to work well though.

UPDATE: Several people from the Klaviyo team has reached out to me after posting this review. I have had a meeting with someone from the UX team, and they have promised to prioritise this feature for Q4 2022. I have also given some additional feedback regarding the email builder, and hope it will work better soon :)

I'll update my score as soon as it has been implemented

Original review:

Klaviyo awesome for its segmenting, automation and data capabilities, but the editor is far below what one can expect from an expensive enterprise tool like this. It can do practically anything in terms of segmentation and so on.

More specifically, there is no way to add the compare at price in the native product blocks. The field is easily accessible through Shopify's API. I consider it to be basic functionality for any tool like this, and I first suggested they need to add it when we signed up 8 months ago. Then a few more times after that. Even dragging myself through the consistent 30minutes+ waiting time in the chat.

There are great people working there. The sales person we signed with is probably the best seller I have ever encountered in my entire professional life. The onboarding guy we got was lovely and competent as well. Yet... my only option to make them fix this very simple and critical thing, seems to be to rattle the cage as hard as I can from all directions.

Displaying a price without a reference point is practically pointless when running a sale to get rid of excess inventory. "Awesome gloves, $40" gives zero incentive to click a product in a newsletter compared to "Awesome gloves, $40 (down from $95)".

We made the switch mainly to reduce mental friction of sending more and better newsletters and flows, as well as better segmenting. But this tiny and seemingly insignificant lack of feature makes it all in vain. Fix it.

Excellent app for the last 2 years but this business of limiting emails hinders the performance of growing stores. They just don't seem to get it you will be resending your emails to the same people who only engage but never buy. After 10+ years of doing this, you need to hit the fresh inbound emails more frequently. I am leaning towards moving on if this hinders my business growth. It seems there are better options now than from 2+ years ago being on Shopify.

I’m writing this review a week in. I actually think in the long-term this will be a good app for my store. But the on-boarding and customer service has been very disappointing. First, be aware that Klaviyo customer service is run by chat. I’ve had to enter the queue for that chat three times, the first two because I missed my moment to chat. The queues are upwards of 30-50 people long, which takes 30-45 minutes. And if you miss your window, you get back in line. It took me three hours in total to get a response. Second, while sales people were quick to respond in order to get a signup, they’ve all but ghosted since. For example, I emailed about my help-chat challenges and I heard nothing back. Third, they suggest you sign up for a paying account way too early. I HIGHLY recommend getting your customizations set up first. Klaviyo WILL start sending their own newsletter sub confirms, whether you’ve customized or not. All in all, I’d break it down like this: on-boarding and help desk 2/5; platform potential 4-4.5/5.