Klaviyo: Email Marketing & SMS , 1 738 recensioner
I moved from MailChimp to Klaviyo two years ago and have only regretted not doing it sooner. Klaviyo has better functionality, easier to use tools right out of the box, great ways to save and re-use content blocks, and super easy automated email drip tools. If you're on the fence or even set on something else, you must consider Klaviyo. It'll change how you feel about your email (and SMS) marketing.
Klaviyo has become a very important part of our marketing strategy through its ability to segment our customers in great detail. Customer's product choices and behaviors are all easily broken down in Klaviyo and used to better understand them. Less wasted email campaigns- getting the message to the right people. Klaviyo's extensive support library is a major plus whenever you may have questions.
This is about day 90 of a switch from Mailchimp. While Klaviyo appears to have more long term potential and a more transparent (but more expensive) pricing structure, it also appears that some functionality is still in beta. For example, I continue to struggle with abandoned and add to cart flows triggering properly. We are a SMB and my sense is that this product may be best suited from larger firms with dedicated marketing teams. I will remain with them for now simply that the cost of switching back to the Chimp is high. Then again, it might just be me.
Pro: The integration with Shopify works well. Campaigns & Flows ease of design and analytics are good.
Cons: 1. Pricing structure is way too high for business budgets. 2. Klaviyo recent redesign is not user friendly. Too many dropdowns to create a single report. The activity feed no longer shows the amount of data it did prior to their redesign. Shows maybe 50 activities. I had contacted support 2 months ago. I was told they had so many complaints that they were going to bring back the original activity feed. 3. Seems anytime an app redesigns it becomes less user friendly. Over thinking the process by programmers who are not business owners. This is common across many platforms.
It's a great app for the most part, but it's very unsettling how much they have increased the price and made no changes to justify that.
Its VERY difficult to gauge how much your monthly bill will be, as they always tack on new charges. i have noticed the wait times drastically increase for customer support over the years as well.
It usually takes them a very long time to help and all they do is send you long confusing articles I really wish they didn't basically double the price.
Don't look anywhere else for customer outreach/ email marketing. Yes, it can be expensive depending on the size of your customer list but in most cases it is worth it. The integration with Shopify is very powerful. You can create highly targeted segments using any customer data from order history, to location to Shopify events such as viewed a certain product to target the exact people who want and tailor your campaigns for that audience. Also, they offer integrated SMS support and their drag and drop email editor is top notch.
Very nice templates. And easy with drag and drop to edit. There is a learning curve, that can take some time and effort, but they have really good academy classes to watch. I am still figuring out some of the issues in the editor itself, but I am learning.
Thought it was good until the experience was bad.
I began using this app a while back, everything was going smooth, for the most part. I was able to make Sign-up Forms and create Email Flows.
The Worst Part. I went on to make a new Shopify store, integrate Klaviyo, created a new account, and made a couple of emails using their templates. All of a sudden, I get logged out, tried logging in, "Your account is inactive". Now, when this happens there is nothing you can do other than create a new account.
To contact support. In order to remotely talk to anyone on there, you need to buy their subscription ($20 minimum) before you can even bother to ask for help. Their "Live Support" isn't even real people, it's just some virtual robot that can't even help you other than recommend useless articles that are a complete waste of time. And then in addition, they take forever to email you back so God forbid you had something immediate you needed help with.
Overall, this company is a 0/10. If I could go below a 1 star, I definitely would, that's how terrible they are, honestly. It's already enough of a headache running a business and the last thing you want to have is a company that isn't willing to help unless you're a paying customer, nor take constructive criticism/ feedback on how they can improve. Look for a better company that is willing to help you when you need it, not leave you in the shadow.
Whoever's reading this, have a wonderful day, stay safe, and keep growing as a person!
The app is good and has many different conditions and triggers, but Klaviyo has a massive room for improvement compared to other email marketing companies.
Cons: however, the biggest disadvantage is that they do not have an option that could allow using template inflows, you basically have to create everything from scratch by yourself.
Pros: as I said it has many different triggers and rules that you can set up.
I have been using Klaviyo for a month now and I like the concept behind it all however there have been several glitches that I have had to contact customer services about. When I have spoken to customer services, it has taken ages to get them to understand the problem and it has been very frustrating at times. I currently have a pretty significant problem that the technical team are looking at. I will continue to use it for the time being and hope the glitches don't affect my sales and reputation as they currently have been.
Thanks for your review and sorry you are having some technical problems! Hopefuly they get resolved in short order.