Klaviyo: Email Marketing & SMS

disappointed that they have changed their pricing model so that I am locked into paying for my entire subscriber list even if I am not utilizing the entire list. The price split between paying for active profiles and amount of emails means you will always overpay. I would suggest seeking a cheaper alternative which I am now forced to do in order to save money. a shame as I have been using klaviyo for close to 4 years. but there are much much cheaper options

A Cataclysmic Change That Puts Long-Time Customers at Risk

I have been a loyal Klaviyo customer for the past 6 years, sending around 2 emails a week to less than 5000 contacts. I recently learned about their new policy that will charge me for every active profile—a massive price hike from $100 per month to $860 per month for hosting all my profiles. This change came with almost no notice and I now have less than 3 weeks to suppress over 75% of my hard-earned, paid-for email profiles.

Why would Klaviyo risk losing customers like me, especially after 6 years of loyalty? I barely use the service to its full potential—why should I pay for profiles I don’t actively use? This is an incredibly disruptive change, and frankly, it feels like Klaviyo has given no thought to how it will affect smaller, long-time customers.

I hoped Klaviyo would rethink this price change or, at the very least, give us more time to determine which profiles to keep active. But instead, I feel forced to look for a more affordable platform that can offer better value. For me, Klaviyo is simply not worth more than $100/month anymore, and I’m deeply disappointed in how they’ve handled this change.

Adding: Klaviyo response doesn't address my issues at all. More time to reduce emails would be much more appreciated than 25% off... Seriously? 25% off of $860/month? Are you thinking I'll just make the jump from $100/month to $645 per month?

Is it usual for the customer (me) to raise a support request and for that request to be closed within 24 hours without any response? Not the serivce I am hoping for looks to be $400USD per month....
update: Opened a second support request and again closed without being contacted....wow...smh.

The worst experience as a business owner who is new to email marketing. Everybody was saying how great this company is so I didn't hesitate to give it a try.

I wasn't able to figure out how to create my signup flow. I must comply with GDPR so I wanted to ask support. Well, you have no live chat support on the free plan (we are living in 2025), so I paid for the basic email plan. I contacted their support team on several occasions and I can confidentally say that their support team is the worst I've ever seen. They did not even understand my questions (or didn't even try and just gave me an unrelevant answer).

After 3 days of trying and getting nowhere with their "support", I asked for a refund. They told me that a refund is not possible as Klavyo is already processing my data and it costs them money as well (1 signup sequence in draft mode).

"Per our Terms of Service, we cannot process a refund for subscriptions that were not canceled or downgraded prior to their proceeding billing cycle nor for non-usage - as it still costs Klaviyo to host your data."

So basically, they take our money but don't bother to hire a support team that is actually decent. Well done!

People talk about how intuitive it is... Well, not if you are a beginner. I switched to their biggest competitor (who has live chat support on a free plan and is actually very good) and their app is way more intuitive and user friendly.

Maybe Klavyo is good for you if you already know what are you doing but if you are a beginner and rely on support, don't even bother.

I can't believe they are starting to bill based on "active profiles" instead of emails / sms sent. What an absolute money grab that doesn't help businesses grow! Limit Customer / Merchant Growth = Limit Klaviyo's Growth. Not sure why that isn't straight forward. Going public for them was a mistake if this is the direction they chose! Come on Klaviyo! Get it together or lose a lot to your competitors.

Their new charging rules are very user-unfriendly, and their customer support is very poor, and the response efficiency is very low. Friends who want to use it, please consider carefully!

Absolutely terrible service.

Quick to constantly upgrade your account which cost more money but trying to get someone to help you is nearly impossible.

Onboarding was fantastic but after that everything went downhill. Plus my conversions have never been as bad as they are with Klaviyo.

Shocking customer service from the douchebags at Klaviyo. Been with them for 3 years now. Generally all ok. However we've recently reduced the number of contacts/profiles in our email list quite significantly (by around 50,000). We expected this to have a significant effect on our monthly bills, but it seems Klaviyo is still taking out the same monthly amount as they were prior to the reduction in profiles.

I've spoken to them via live chat and email today, and was told that Klaviyo does not automatically adjust its billing down if the amount of profiles is reduced. Convenient. They were capable of automatically increasing our bills when our profile list was growing. But apparently they don't do this when the profile lists decrease.

Even so I thought that once I'd pointed out that we did reduce our list size last month, and therefore this month's bill should be significantly smaller (by about $550), they would agree to refund me the difference, but they basically told me to check my terms and conditions and get lost. They wont refund me the difference.

I am pretty dumbstruck by this. This seems very underhanded to me. Even if it's in the T's and C's to not do the right thing here stinks.

Obviously they've now lost all of our business.

Update 5th January 2025:

after a bit of back and forth with Klaviyo's billing team, and getting nowhere, I decided to leave negative reviews in as many places as I could think. Miraculously 2 days after doing this I had an email from their management offering me the refund they should have given me in the first place. Just goes to show the power of reviews I guess!

Klaviyo Inc. regarding unfair and unethical billing practices. For the billing period of December 28, 2024, to January 27, 2025, I was charged $8,180.87, despite being enrolled in a plan clearly outlined at $4,088.50.

I have provided Klaviyo with documentation confirming the agreed-upon amount for my plan. Despite this, the company has refused to issue a refund or offer any resolution. Their refusal to rectify this issue is not only disappointing but raises serious concerns about their billing practices and customer support.

Additionally, upon further investigation, I have discovered numerous similar complaints from other businesses regarding Klaviyo's unfair and unethical billing. This pattern of behavior suggests systemic issues that need to be addressed to prevent further harm to consumers.

I respectfully request that Klaviyo:

Issue a full refund of the overcharged amount ($8,180.87 - $4,088.50 = $4,092.37).
Conduct a review of their billing processes to ensure transparency and accuracy moving forward.

With their pricing changes, we have to pay TEN TIMES more than before. I received this message four days before the new price change.