Klaviyo: Email Marketing & SMS

It is extremely powerful and useful. I suppose, by definition, that means it has to be complicated. And it is that. Especially for a newby like me. But with dogged determination comes success and satisfaction.

I've had this app about 1 week and I love it. I was using another mailing system for 3 years and it was difficult to use. After I spent a few hours learning Klaviyo, I am really happy with the results of my email campaigns and flows. I think this is the motherboard of all mailer apps. There's so much to learn, but if you spend the time to learn it, you should be ready to go. I can't believe I spent 3 years with a different mailing system! My old one was so hard to set up segments, lists and flows, but Klaviyo makes it super easy and customizable. Email marketing is such an important part of how we make money, so I was ready to invest in something more worthwhile. Give it a try! I tinkered with it for a week before I used the paid version.

I just started using this again, thank you. This is a great platform. You have a lot of great options and templates to choose from.

Perfect app for email marketing. Easy setup for flows, campaigns, segments and signup forms. The new editor is a little bit slow but I think they already know about it and will fix it soon.

Klaviyo is epic. That's about all I have to say. Easy customization, great layout and easy navigation. Options galore too.

Great app! Should start using it more, nice templates and very easy to use. I will have to look into it more to make the most out of it.

Klaviyo is an excellent tool, and is structured in a way that makes the most of customer data. It's fully integrated with Shopify. The flows that come out of the box are valuable ways to attract new customers and automate marketing/customer support. You can segment and focus different campaigns on VIP customers. Their success and support teams are great.

We are converts from Mailchimp and won't look back.

I just sent my first campaign. Really easy and compared to similar apps really nice interface and newsletter builder. thumbs up! :)

I have only been using this application for a few weeks, but so far it has been better then expected. It has all the same functionalities as mail chimp, plus much better reporting, better auto emails, and much better segmentation!

Highly suggest you give it a try.

I have worked with multiple ESPs (email service providers) over the years and can tell you that Klaviyo is #1 at what they do--especially for their general audience (DTC/eComm). I will say, I've noticed reviews comparing other tools that offer the "same functionality" but there is a probable chance that these individuals are lacking a robust email marketing strategy to truly back those claims. You might be inclined to start with a very simple/handles-the-basics-type tool that offers free or competitive monthly costs. It's not worth it. Having to migrate and reframe your processes after the fact is not with it. I can tell you first hand that if you are ever planning to have or currently have the need for HIGHLY personalized automations, detailed segmenting, transactional emails, SEAMLESS integrations with a majority of your tech stack (returns, reviews, outside forms/popups, customer service tools like gorgias, etc.) then Klaviyo is far more established and advanced than a majority of their competitors. This product is easy to use (great for if you're new to email marketing) and simple to navigate when looking for something specific, but also robust enough to handle large lists/segmentations, persistent strategies, and detailed segmentation/personalization. Like any product, there is always room for improvement. For example, I wish I could split flows by if someone replied to an email (generally would love a reply tracking feature), but everything their tool is capable of FAR outweighs what they lack in these small, specific use cases. With Klaviyo, I feel confident that my emails will deliver, that they will deliver with the design I intended, maintain my credibility, and that I will be able to review the data to my needs in order to improve performance over time. I love the custom fields, simple API functionality, and being able to market to my customers authentically. I highly recommend it to anyone using Shopify and looking for the best, affordable ESP.