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We have tried at least 2 other email marketing platforms and I have to say, compared to Klaviyo, it felt like they were in the dark ages of Web 1.0. They were clunky, unintuitive, and their templates were terrible. Klaviyo gives you automated marketing features like segments and flows, that can send sequences based on triggers to ensure the right emails get to the right people (newsletter subscribers, post purchase follow ups, abandoned carts, just to name a few.) Basically Klaviyo handles complexity without getting complicated (two related but very different concepts!) Seriously I thought it was a bit intimidating at first - but once I dove in, it is unbelievably intuitive to work with and so straightforward to get started with. Their Help/Support documentation is awesome, and they have an article for every single issue or feature that I needed to learn more about (super easy to search their site or Google to find the support material you need, because their content is so well organized.) I have run into multiple other Shopify brand owners and marketers that have echoed the very same sentiment (which helped reaffirm it for me) that Klaviyo is the current winner in the email marketing space and especially in the realm of Shopify and ecommerce. Definitely recommend!
I needed this 5 years ago! This app is going to save my email marketing strategy (or lack thereof). So easy to use and so many automations to take advantage of. I am in automation heaven!
Excellent app, very smooth and very useful. I'm a first time web store owner and created great emails with this app very quickly. Give it a shot.
www.departmentofselfdefense.com
One of the best features is that Klaviyo auto imports your theme's colors and font settings. Absolutely a great out of the box experience!
I've used a number of e-mail service providers before. Klaviyo is by far the best. The segmentation ability is so key for us in being able to separate our in-store and online customers.
Excellent app! Takes a little while to find everything you need. After that, very powerfull, intuitive and easy to use app. Thanks Klaviyo!
This app is great even for the free version! We were able to create newsletters, send out promos to customers. I haven’t found anything that I don’t like about it yet! Great product!
This app is very easy to use and perfect! Great design and save so much time! I like it! Thank you so much!
Fantastic Email Marketing Manager. This replaced MailChimp immediately once we saw what we were missing out on. The Flows feature makes it incredibly easy to set up automated email campaigns that look fantastic. Integrates with all our desired analytics. Well done Klaviyo!
Just made the switch from Mailchimp to Klaviyo, and I'm kicking myself for not doing it sooner. Klaviyo goes hands-down above and beyond what Mailchimp offers, with plenty of pre-made flows and templates to get you started. 100% recommended.