We luckily moved from Mailchimp months before they apparently cut ties with Shopify.
This application is certainly a step up in many regards with clean and tight integration from Shopify, enabling you to easily filter down to highly optimized people on your list and the visible layout of your automations/flows is really helpful and intuitive. Having all of that integration available in your automations/flows is simply fantastic.
Live chat is helpful too for minutely detailed questions that are not necessarily clear as to how certain definitional conditions may work.
The drawbacks I have -- 2 minor and 1 major:
(1) If you are sending out a campaign and you want to send it to a particular audience, you cannot create the audience in the campaign conditions itself. You have to first go create the segment (or new list) and then go back to your campaigns and assign that newly created segment as the target of your email. In mailchimp, you could just create the definition of the person who met 'x' conditions in the campaign builder itself rather than having to leave it, go create a stagnant group/segment, and then return back to the campaigns to send the campaign to that new group/segment. Would think/hope that Klaviyo would've implemented this by now (been with them for a little over a year), as that seems to be a quite helpful method of streamlining things when sending a campaign.
(2) You're limited on the # of test emails you can send. So, if you use glockapps, for example, to test if your emails are going to inboxes, you are limited to something like 100 test campaigns per day for the purposes of them limiting spam, I believe. It's prima facie understandable, but after a client has been with them for a certain amount of time and they see a reputable send rate/open rate/click rate, etc., it would be helpful to have this limit lifted so as to not handcuff the people who are actually attempting to send quality emails by testing them before sending to make sure they arrive in inboxes.
We have had a LOT of people on our list email us about after clicking a link in an email, google gives them a warning that the site they're linking to might not be safe. Klaviyo adds a "trk" before the links in the URL when you click on links and seems to effectively re-direct to the actual link after it runs its tracking to provide you analytics (try it and see).
This error seems to appear primarily (if not excusively) for gmail accounts, which is a large portion of emails on our list (and will probably increase in that direction). So, it's quite problematic for us. We've inquired multiple times and there has been no reasonable solution provided. This was the primary response from Klaviyo:
"At this time, this is not something we can set-up for you but you would need to set-up a reverse proxy. That handles the SSL traffic and sends it over to us. Now you can also use a 3rd Party CDN to accomplish this, i.e. Cloudflare, Fastly, KeyCDN, Cloudfront, etc."
Regardless if you keep the global tracking feature on or off when sending campaigns or flows, this "trk" feature shows up and creates this issue. This may not be a big issue for you (though I think it would for most), but it certainly is for us and remains unaddressed with no reasonable resolution for us to pursue (and seems like something we should not have to resolve on our end -- the above response is Greek to me).
I can't believe we're the only ones experiencing this issue with our audience. Anyone else?
Otherwise, a great product.
It's good, until it isn't. Our account was suspended today with no warning whatsoever - apparently sending to non engaged customers. It's been 8 hours and NO response from their customer service team. Totally unacceptable.
Update: After 5 days and 3 different people, I was able to solve my problem. I will be testing further before moving to a paid plan. Thx
Been a free user for 3-4 days now and I understand that I don't have access to the same features as a paid user. However, I think that I have the rights to fully test the potential of the tool. Unfortunately, as a free user support is inexistent so I'm asking myself is it worth it to move to a paid plan?!
The app itself seems to be doing what it should - and I think better than Mailchimp. This one has better features. But the costumer service has so far been really bad. I have contacted them for 2 weeks now and no reply. Is a bit frustrating to pay for a product, and ending up hirering people from outside to help you out...
Miss Fox Watches
I messed up during the setup process and emailed Klaviyo for help fixing it. It's been 2 weeks now and they haven't gotten back to me, but they have found the time to spam me every single day. Am I annoyed that they ignored my email? Sure, but on the whole the app works really well, even if customer support is lacking.
Shinto Martial Arts Gear
Well Im just getting used to the app so far so good Easy to find my way around
I will do another review once I've masted this.
Rhythm Audio Design
I've used this app and find it very good but with some exceptions.
1) The interface is not easy to figure out. It needs to be simplified.
2) You can't delete any of the campaigns that you don't want. This creates a lot of clutter.
I like apps created for ease of use and where the operator has full control. This is not one of them. However, it is much better than MailChimp which I uninstalled because it was very frustrating. It would never update properly.
Although Klaviyo needs work, I still recommend it. Good support.
Power Planter Australia
Its a robust app for sending email campaigns. I wouldnt call it simple to use though. Everything you have to start from scratch.
My main negative with it is the price. We have a large database of 39000 subscribers and Klaviyo is charging us USD $600 a month for the app which I think is ridiculous.
Once upon a time with traditional bricks and mortar stores, a database of 39000 was considered huge. But with ecommerce, you reach these kind of numbers in a much shorter period.
The only reason I have stuck with Klaviyo is because you can create dynamic (always updating) audiences to use in Facebook advertising.
ie. we can advertise to customers who have bought product X but not Y.
Once other email apps have this feature Im afraid I will be abandoning ship.
Sorry guys, but paying $600 a month for an email program is insane. You are being too greedy.
LAS COSAS DE MUSITA
La utilizo de forma intuitiva, porque no hablo inglés. Teniendo en cuenta que el español es el segundo idioma en el mundo más hablado, (por delante del inglés) creo que deberían pensar en ofrecerlo en español. Gracias
The app works great, however $75 a month is extremely very expensive for small business. I wish they had a $25 per month plan for beginners with a limited number of e-mails.