Overall rating
4.1
Counts per rating level
  • 73% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 15% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its robust email marketing features, including an intuitive email builder, powerful segmentation, and automated flows. They appreciate the user-friendly interface, seamless integration with Shopify, and advanced analytics tools. The app's customer support is often praised for its quick and knowledgeable help. Additional features like SMS and training resources are also valued. Many merchants report significant sales increases after using the app, attributing this to its powerful marketing tools.

March 5, 2023

The app is good and has many different conditions and triggers, but Klaviyo has a massive room for improvement compared to other email marketing companies.

Cons: however, the biggest disadvantage is that they do not have an option that could allow using template inflows, you basically have to create everything from scratch by yourself.

Pros: as I said it has many different triggers and rules that you can set up.

Pirktiverta.lt
Lithuania
About 1 year using the app
Edited October 19, 2016

Great product, only they seemed to have stopped developing. Product hasn't had any new features lately, customer service is slow, but mainly the price is bothering me. Every extra 500 people in your account costs $25 a month extra... I first need to recoup my Klaviyo costs and then hope I can make some profit of the emails. I would have expected the costs to decrease relatively when getting more subscribers, but it's just linear.

Great potential, weak execution.

Natural Heroes Nl
Netherlands
11 months using the app
November 8, 2018

The app works great, however $75 a month is extremely very expensive for small business. I wish they had a $25 per month plan for beginners with a limited number of e-mails.

Masiosare
Mexico
10 months using the app
Edited September 22, 2022

UPDATE: Several people from the Klaviyo team has reached out to me after posting this review. I have had a meeting with someone from the UX team, and they have promised to prioritise this feature for Q4 2022. I have also given some additional feedback regarding the email builder, and hope it will work better soon :)


I'll update my score as soon as it has been implemented


Original review:


Klaviyo awesome for its segmenting, automation and data capabilities, but the editor is far below what one can expect from an expensive enterprise tool like this. It can do practically anything in terms of segmentation and so on.

More specifically, there is no way to add the compare at price in the native product blocks. The field is easily accessible through Shopify's API. I consider it to be basic functionality for any tool like this, and I first suggested they need to add it when we signed up 8 months ago. Then a few more times after that. Even dragging myself through the consistent 30minutes+ waiting time in the chat.


There are great people working there. The sales person we signed with is probably the best seller I have ever encountered in my entire professional life. The onboarding guy we got was lovely and competent as well. Yet... my only option to make them fix this very simple and critical thing, seems to be to rattle the cage as hard as I can from all directions.

Displaying a price without a reference point is practically pointless when running a sale to get rid of excess inventory. "Awesome gloves, $40" gives zero incentive to click a product in a newsletter compared to "Awesome gloves, $40 (down from $95)".


We made the switch mainly to reduce mental friction of sending more and better newsletters and flows, as well as better segmenting. But this tiny and seemingly insignificant lack of feature makes it all in vain. Fix it.

Hyttedawn
Norway
9 months using the app
Klaviyo replied August 9, 2022

Hi! Thanks for this detailed feedback. We noted your email and community post as well and will reply via email so we can chat a bit further. This feature is under consideration with our product team right now.

April 3, 2018

This app is amazing.It is very logical and requires focused attention initially, but once you get past that it's smooth sailing. The only thing that could make this app better would be more YouTube videos demonstrating its functionality in a practical manner. I think it would take over if it had that.

Good Dilly
United States
7 months using the app
March 27, 2018

No feedback system explains why this software is so faulty.

- In the setup it asks you for the color you want your buttons, you choose it but in the emails it has a different color and you cannot change it.

- There is no simple way to add the customers name.

- There is no simple way to email old customers.

- It is buggy, some buttons dont do anything.

- Sometimes some changes save and sometimes they dont.

- Klaviyo branding in the bottom, why?

Rocketsavings
United States
6 months using the app
May 27, 2016

Great customer service but a bit pricey considering its feature. However, if you're big on segmentation, it'll be extremely useful in targeting specific customer segments.

Girl Almighty Clothing Co
United States
5 months using the app
September 3, 2020

Useful with some powerful tools, but customer service is lacking a bit and not responsive and the platform can sometimes be klunky. For example, applying consistent colors, logos, fonts, etc. across different campaigns, emails, lists, preference pages, etc. is often very time consuming and hard to implement. Email flows seem to work well though.

Sigrun Tennis
United States
4 months using the app
August 23, 2019

I messed up during the setup process and emailed Klaviyo for help fixing it. It's been 2 weeks now and they haven't gotten back to me, but they have found the time to spam me every single day. Am I annoyed that they ignored my email? Sure, but on the whole the app works really well, even if customer support is lacking.

Miss Fox Watches
United States
4 months using the app
Edited March 13, 2019

I've used this app and find it very good but with some exceptions.
1) The interface is not easy to figure out. It needs to be simplified.
2) You can't delete any of the campaigns that you don't want. This creates a lot of clutter.
I like apps created for ease of use and where the operator has full control. This is not one of them. However, it is much better than MailChimp which I uninstalled because it was very frustrating. It would never update properly.
Although Klaviyo needs work, I still recommend it. Good support.

Rhythm Audio Design
Canada
4 months using the app