Klaviyo: Email Marketing & SMS

We recently switched over to Klaviyo as it seemed to be more powerful with better integrations. I'll cover both positives and negatives.

The positives is that you can do a lot of things with Klaviyo and it seems better supported by other apps that cross-interact. The support team is probably the highlight of the app and is extremely well-trained and have detailed knowledge of the app which is saying a lot since it is quite a complex app and issues become quite technical. They will stay with you and match you in your diligence in finding a solution. Their replies are quick, detailed and specific to show how well they understood your issue and all the solutions related to it. No copy-and-paste templates here. The customer profiles, lists, segments are all very powerful as well.

Few places where Klaviyo can improve - first the UI could use a facelift. Look at apps like postscript to see how the UI can be beautified. It just looks a bit plain. Second there shouldn't be a need for manual coding obscure things in templates with a secret handshake syntax like {% coupon_code ... %}. Because of how specific it is, we have to frequently scour forums or contact support to figure it out. Manual coding while it does give more flexibility is a bit too early 2000's. This is the age of drag-and-drop, no-coding-required. Look at something like omnisend for how these things should be possible much more simply. With these improvements it could become even better.

Switching to Klaviyo from our previous well-promoted but under performing ESP has transformed our email marketing success. Klaviyo provides vastly superior data on every customer, every automation and every campaign, helping us make better decisions and drive greater ROI each month. The support guides are really comprehensive, their team are always quick to provide guidance and the platform is constantly improving. Keep up the sterling work Klaviyo.

canceled the app on one of my stores, deleted the app from the store, closed and deleted the store and for the past 3 months they have been charging me money! Disgrace. that's how they make their money, not by providing a quality service.

*UPDATE* after this review, 20 mins later they suspend my account and charge me $112 DIRECTLY from my bank account, when my monthly plan is $20. This is the kind of app Shopify allows on their app store.