Klaviyo: Email Marketing & SMS

It’s okay but when trying to cancel it makes it extremely hard. I deinstalled the app wanting to stop it, and got an email that it will automatically bill me due to maxing the amount of subscribers. Logging it to cancel the account it so challenging and I still don’t know if it’s cancelled properly.

Update: they made it right. Raised it to 5 stars.

One star. The software is fine. The company is the problem.

I run a resale shop. Part of my inventory is published adult art books and Japanese gravure cards. Legal, sold openly on every major marketplace. I sent one campaign that featured an item in that category, not knowing it conflicted with their acceptable use policy.

There was no warning. No takedown request. No do that again and we terminate. Compliance reviewed the account and ended it. The notice said that after a thorough review they would not be able to continue serving me. I was never asked to fix anything, because fixing it was never on the table.

That is the part worth knowing before you build here. Most platforms flag you first. Klaviyo does not. One violation, even an honest one, and you are packing up. You get 30 days to leave and no refund on time you already paid for.

I lost my flows, my templates, and my account access, and rebuilt my email setup elsewhere with no notice. If any part of your catalog sits near a line you have not read carefully, assume you get exactly one mistake.

Update*

After our feedback, Klaviyo team reached out to us and solved our problem. Hope they solve this problem for everyone. Thank you Klaviyo team.

If giving this app 0 stars were possible, we would seriously consider it.

Seems like entire system built to rip you off.

We paused our use of Klaviyo for a while. When we returned, our paid plan had been deactivated, which was understandable. However, we then encountered a billing loop that made it impossible to clean up our account without first paying for profiles we do not intend to use.

Here is the issue:

1. Without an active plan, we cannot suppress profiles manually, in bulk, or through the API.
2. We also cannot reactivate the account on the free plan because the number of active profiles exceeds the free-tier limit.
3. The only option presented is to purchase a paid plan covering the entire existing profile count first, even though the purpose of reactivating the account is to suppress inactive profiles and reduce that count.
4. If we pay for the oversized plan, suppress the profiles, and then downgrade, the initial payment is not refunded or credited toward future invoices.
5. We also tested bulk suppression through the API. The API accepted the request and marked the job as complete, but all profiles were skipped:

* Total count: 100
* Completed count: 0
* Skipped count: 100

6. We found similar reports in Klaviyo’s community forums, but we could not find a practical self-service solution.
7. Access to customer support is also restricted without an active paid plan, which makes resolving the issue even more difficult.

This creates a frustrating circular problem: we cannot suppress profiles without reactivating the account, and we cannot reactivate the account without first paying for profiles we specifically want to suppress.

Requiring customers to pay for an oversized plan before allowing them to remove inactive profiles feels unfair and unnecessarily restrictive. Businesses should not have to pay a substantial fee simply to regain access to basic account-cleanup tools.