Klaviyo: Email Marketing & SMS

If giving this app 0 stars were possible, we would seriously consider it.

Seems like entire system built to rip you off.

We paused our use of Klaviyo for a while. When we returned, our paid plan had been deactivated, which was understandable. However, we then encountered a billing loop that made it impossible to clean up our account without first paying for profiles we do not intend to use.

Here is the issue:

1. Without an active plan, we cannot suppress profiles manually, in bulk, or through the API.
2. We also cannot reactivate the account on the free plan because the number of active profiles exceeds the free-tier limit.
3. The only option presented is to purchase a paid plan covering the entire existing profile count first, even though the purpose of reactivating the account is to suppress inactive profiles and reduce that count.
4. If we pay for the oversized plan, suppress the profiles, and then downgrade, the initial payment is not refunded or credited toward future invoices.
5. We also tested bulk suppression through the API. The API accepted the request and marked the job as complete, but all profiles were skipped:

* Total count: 100
* Completed count: 0
* Skipped count: 100

6. We found similar reports in Klaviyo’s community forums, but we could not find a practical self-service solution.
7. Access to customer support is also restricted without an active paid plan, which makes resolving the issue even more difficult.

This creates a frustrating circular problem: we cannot suppress profiles without reactivating the account, and we cannot reactivate the account without first paying for profiles we specifically want to suppress.

Requiring customers to pay for an oversized plan before allowing them to remove inactive profiles feels unfair and unnecessarily restrictive. Businesses should not have to pay a substantial fee simply to regain access to basic account-cleanup tools.

Extremely unhappy. Klaviyo is an OK email service, it is not super user friendly or smooth, it get's the job done.

Last year, my monthly price went from 80usd to 150usd.
And if I pause and resubscribe, it would be 200usd.

That is a 250% price increase.

During slow periods now, I cant keep my costs low, because then they will squeeze more money from me.

I would be very cautious picking klaviyo today.
They are in a phase now of just capitalizing the living hell out of their customers.

I am looking very hard to get out, and never come back. My energy to trust the company even if they adjust the prizing in the future would not be there.

So be cautious, if you get on their payroll, they will use you as hard as they can, and it is probably not great for either your or their business long term.

they are moving into a charge method when they want to charge you like they do provide the sales, but they really don't. They help send emails, the rest of all services are nothing unique at all. Meta owns their traffic and sells it to you. Klaviyo helps you communicate with your costumers, but they want to charge you like they also own the traffic.
But they don't.
Your customer lists are yours.
Not klaviyos.
They do not bring this value.

Be careful, and if you sign up, get ready to get used as hard as they can to get all the money out of you. You will end up in a annoyed frustrated position, the more dependent you get on them, the more they will take advantage of you as time goes by.
Think of it like telling a secret to your best friend, and then they will start blackmailing you not to tell it to somebody else, that is the feeling you will have in partnering with klaviyo.

We use Klaviyo app for more than 5 years and it did help us recover the carts left by sending a series of abandoned cart emails. Welcome email, post-purchase follow-up email, and other customised emails, all help us bring in sales and grow steadily. Thank you so much for Klaviyo app which keeps releasing new features !!