Klaviyo: Email Marketing

Klaviyo: Email Marketing

by Klaviyo

Marketing software built for your growth

4.3 of 5 stars(1046 reviews)

Recapture lost sales

Sell more with pre-built email flows, including abandoned cart and winback emails. Create custom flows using virtually any trigger.

Cut through the clutter

Combine data from Shopify and other leading apps to segment your audience and send super-targeted, personalized email campaigns.

Make better decisions

See more than just opens and clicks. Klaviyo puts the results that matter front and center so you can measure what really matters - sales.


About Klaviyo: Email Marketing

When you control the customer experience you have the ability to deliver personalized, memorable experiences that lead to lasting, high-value relationships with customers. Klaviyo helps businesses create memorable experiences across owned marketing channels—email, SMS, web and in-app notifications—by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages.

In fact, ecommerce stores switching to Klaviyo see an average 67x increase in ROI—that’s real growth driven by channels owned and controlled by the business.

Join brands you love like Chubbies, Huckberry, and ColourPop growing faster & building amazing customer experiences across their owned marketing channels.

Listen to your customers

1. Powerful Integrations—Klaviyo offers 100+ pre-built integrations ranging from shipping solutions to rewards programs. Top integrations include Facebook, ShipStation, Yotpo, Smile, Privy, and more.

2.Dynamic Forms and Personalization—Leverage Klaviyo’s free Form Builder to collect more information about your customers and grow your email list without any coding. Target forms to specific segments, devices, or pages and easily analyze results.

3.Centralized customer profiles—The customer profile provides a unified view of your customer's actions, preferences, behaviors, and history.

Analyze behaviors and preferences

1. Best-in-class segmentation—Target customers based on any event, profile, metric, and even location or date. Use segmentation to build important groups of customers like VIPs and engaged profiles.

2. Unparalleled data science—Predictive analytics like churn risk, customer lifetime value, gender prediction and smart send time are baked right into Klaviyo—saving time and helping to earn more money.

3. Growth centric reporting—Klaviyo reporting and analytics focuses on your growth. Digging into a single campaign email performance and building dashboards to stay focused on important business metrics is quick and easy.

Act more personally

1. Personalized Automation—Use the Flow Builder to automate messages across the entire customer journey and use pre-built templates to get started quickly. Optimize every message through A/B and split testing.

2.Social Advertising—Seamlessly sync customer lists + segments to Facebook and Instagram to target the right audience and help grow your business.

3.Targeted Campaigns—Build emails using pre-made templates or create your own with HTML. Pull in product recommendations and other dynamic data to personalize each message.

4.SMS—Send timely text messages to your customers that prefer receiving texts over email. Let Klaviyo manage compliance seamlessly and leverage a pay-as-you-go pricing to maximize ROI.

Integrates with

  • Facebook Advertising,
  • Recharge,
  • Zendesk,
  • Swell Rewards,
  • Smile.io,
  • Aftership

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Pricing

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

Free up to 250 email contacts

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    76% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    11% of ratings are 1 stars

Most recent reviews

Blcksmith

Love the App!! You have such a large variety of options and the concept is really sophisticated. The help guide is really useful and the customer support is always great!

Innovative Journaling

When it comes to reviewing an app like this there are 2 things to consider… the app itself and the customer service. Also, the experience of the reviewer using the app. CRM apps always have a steep learning curve and so at the beginning support is needed to help us fill in the gaps where documentation is lacking. I have been using this app for about 2 years and participated in the Beta testing of their drag and drop Flows. I know my way around it but still need some help from time to time. I am writing this review so you know what are getting into before you make a purchase decision..
Like most apps, it has its quirks and that's all cool. You just need to learn them and just about every CRM app has a steep learning curve to overcome at the beginning so a good and timely support team is really critical. The app itself is a really great value. To capture all that value good customer service is needed and that is where Klaviyo falls short. In fact, over my last 20 years on ecommerce, this company’s customer service is, in my experience, one of the worst I have ever experienced. First off, they only have chat support and then... the chat hours are limited and the actual quality of the support is hit or miss. Be prepared to wait up to 45 minutes or longer to even get to a support rep. Although, to be fair, wait times, in my experience, have been as quick as 15 or 20 minutes. They do actively support the ecommerce community with fresh, innovative ideas and create videos which are totally awesome and very relevant. This is a great platform if they only had decent customer service.
I gave the rating of 2 only because of the app itself. It’s a good app with lousy support.
If you do decide to purchase this app then just know that the customer service is pretty terrible and that I am not just a newbie to this app but have been using it for about 2 years.

FRWRD Skincare™

I've heard nothing but good things about this platform, however, after attempting to use their E-mail system for a month it's by far the WORST software and WORST customer service I have experienced in my life. Not to mention incredibly underhanded tactics by their development team to make it infuriatingly difficult to manage your customers/profiles in their system! They clearly do this so that it's hard to remove contacts ... because they charge you based on the number of subscribers you have. ie) No multiple select to remove profiles. Their profile page doesn't even auto-scroll to refresh more profiles!!! You have to manually search and click 3x into someone's profile to delete it, or create a segment which is also wonky with not enough options to delete (bots). Their customer service is ABYSMAL. If you get an e-mail back at all it may take days or weeks. Then to a detailed question you will receive a single line non-sensical answer. As soon as I can find ANY alternative I'm gone. WORST platform period.