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Klaviyo: Email Marketing & SMS

Email, SMS, and more - a unified customer platform

Shopify app insights
  • Popular with businesses in the United States

Free plan available. Additional charges may apply.

App highlights

  • Up-to-date tech: works with the latest themes

Key values section

Sync all your Shopify data

Get the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy. No more guessing.

Super-specific segmentation

Send emails and SMS based on customers' latest shopping behavior, products they like, and even when they’re likely to buy next.

Self-sending messages

Dozens of built-in, fully customizable automations for welcome emails, price drop alerts, browse abandonment flows, cart reminders, & more.

App details

Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy.

From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again. It’s all there in one intuitive place—no need to start from scratch, and no need to rely on third-party marketplaces and ad networks. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms.

Here's what you get:

Sync all your Shopify data with a single click

The seamless one-click ecommerce integration allows you to sync all your historical and real-time data, so you can stay on top of every interaction people have with your site.

Automations

Dozens of built-in automations are fully customizable, like welcome emails, happy birthday, or abandon cart. Each can have any mix of emails and texts. So while you’re dreaming up your next big idea, customers are automatically getting timely, actionable info.

Segmentation

Drive more sales with powerful personalization. 
Whether you’re sending a drip campaign, a transactional email, or a special holiday campaign, ultra-relevant content can help you boost engagement—and earn more revenue.

Reporting

Data is powerful—but only if you can find it, understand it, and act on it. With Klaviyo, performance is clear. Pre-built reports answer the marketing questions that matter most. Go beyond vanity metrics and understand what’s driving sales. (Really.)

Benchmarks

With Klaviyo, you get relevant, real-life benchmarks 
based on real-time data from thousands of brands. 
See how you compare to businesses of your size 
and scope, and to your overall industry. You always know what to do to improve. And often, 
Klaviyo can do it for you. Now that’s smart.

Launch date

Fits seamlessly into

  • Shopify Flow

Integrates with

  • Facebook Advertising
  • Recharge
  • Zendesk
  • Swell Rewards
  • Smile.io
  • Aftership
Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy.

From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again. It’s all there in one intuitive place—no need to start from scratch, and no need to rely on third-party marketplaces and ad networks. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms.

Here's what you get:

Sync all your Shopify data with a single click

The seamless one-click ecommerce integration allows you to sync all your historical and real-time data, so you can stay on top of every interaction people have with your site.

Automations

Dozens of built-in automations are fully customizable, like welcome emails, happy birthday, or abandon cart. Each can have any mix of emails and texts. So while you’re dreaming up your next big idea, customers are automatically getting timely, actionable info.

Segmentation

Drive more sales with powerful personalization. 
Whether you’re sending a drip campaign, a transactional email, or a special holiday campaign, ultra-relevant content can help you boost engagement—and earn more revenue.

Reporting

Data is powerful—but only if you can find it, understand it, and act on it. With Klaviyo, performance is clear. Pre-built reports answer the marketing questions that matter most. Go beyond vanity metrics and understand what’s driving sales. (Really.)

Benchmarks

With Klaviyo, you get relevant, real-life benchmarks 
based on real-time data from thousands of brands. 
See how you compare to businesses of your size 
and scope, and to your overall industry. You always know what to do to improve. And often, 
Klaviyo can do it for you. Now that’s smart.

Launch date

Fits seamlessly into

  • Shopify Flow

Integrates with

  • Facebook Advertising
  • Recharge
  • Zendesk
  • Swell Rewards
  • Smile.io
  • Aftership

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free

Free to install

Email free for up to 250 contacts. SMS free for up to 50 SMS contacts.

  • Email/SMS campaigns + automated flows
  • Forms & push notifications
  • Segmentation & personalization
  • Predictive analytics & A/B testing
  • + more

Email

$20/month

Up to 500 contacts, upgrade as you grow.

  • All free features
  • No contracts or lock ins
  • Additional chat support

SMS

$5/month

Up to 150 SMS contacts, upgrade as you grow.

  • Library of multi-channel automated flows
  • 2-way conversations
  • Customizable reports and attribution
  • SMS opt-in forms

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

4.1 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 75% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 13% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • MoYou London

    Location United States

    So far its been a terrible experience. The setup process is far from 'easy or automated' we have lost about 40,000 subscribers during the setup due to an error message that opt out subscribers. In the setup process is mainly a sales person taking payment and then leaving links for you to read how to do the setup yourself which is far from being easy.
    We had 40,000 subscribers opting out from an error from Klaviyo which Shopify experts confirmed its on their end but instead of trying to help all the technical experts done is trying to find more reasons why its not their fault. The system has loads of options, but requires to read lots of articles and links which is very hard to do while running a business. The support has an average waiting time of 20-30 minutes (even for urgent stuff). The dedicated person helping Is mainly for 2-3 calls during the first month of the setup which is crazy as there is so much more required. Anyway, far from what's advertised and not really the market premium service provider (but it is the most expansive one).

    Developer reply
    August 9, 2022

    So sorry about your troubles. We want to make sure you get the help you deserve so look for someone reaching out to you very soon to get this looked at. We'd love an opportunity to fix this for you.

  • Hyttedawn

    Location Norway

    Klaviyo awesome for its segmenting, automation and data capabilities, but the editor is far below what one can expect from an expensive enterprise tool like this. It can do practically anything in terms of segmentation and so on.

    More specifically, there is no way to add the compare at price in the native product blocks. The field is easily accessible through Shopify's API. I consider it to be basic functionality for any tool like this, and I first suggested they need to add it when we signed up 8 months ago. Then a few more times after that. Even dragging myself through the consistent 30minutes+ waiting time in the chat.


    There are great people working there. The sales person we signed with is probably the best seller I have ever encountered in my entire professional life. The onboarding guy we got was lovely and competent as well. Yet... my only option to make them fix this very simple and critical thing, seems to be to rattle the cage as hard as I can from all directions.

    Displaying a price without a reference point is practically pointless when running a sale to get rid of excess inventory. "Awesome gloves, $40" gives zero incentive to click a product in a newsletter compared to "Awesome gloves, $40 (down from $95)".


    We made the switch mainly to reduce mental friction of sending more and better newsletters and flows, as well as better segmenting. But this tiny and seemingly insignificant lack of feature makes it all in vain. Fix it.

    Developer reply
    August 9, 2022

    Hi! Thanks for this detailed feedback. We noted your email and community post as well and will reply via email so we can chat a bit further. This feature is under consideration with our product team right now.

  • Umara

    Location United Kingdom

    Very happy with Klavyio! Easy to use & affordable! I'd highly recommend Klaviyo to Shopify store owners looking to easily manage email marketing!

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