Klaviyo: Marketing Automation

Klaviyo: Marketing Automation

by Klaviyo

Marketing software built for your growth

4.3 of 5 stars(910 reviews)

Recapture lost sales

Sell more with pre-built email flows, including abandoned cart and winback emails. Create custom flows using virtually any trigger.

Cut through the clutter

Combine data from Shopify and other leading apps to segment your audience and send super-targeted, personalized email campaigns.

Make better decisions

See more than just opens and clicks. Klaviyo puts the results that matter front and center so you can measure what really matters - sales.

About Klaviyo: Marketing Automation

When you control the customer experience you have the ability to deliver personalized, memorable experiences that lead to lasting, high-value relationships with customers. Klaviyo helps businesses create memorable experiences across owned marketing channels—email, SMS, web and in-app notifications—by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages.

In fact, ecommerce stores switching to Klaviyo see an average 67x increase in ROI—that’s real growth driven by channels owned and controlled by the business.

Join brands you love like Chubbies, Huckberry, and ColourPop growing faster & building amazing customer experiences across their owned marketing channels.

Listen to your customers

1. Powerful Integrations—Klaviyo offers 100+ pre-built integrations ranging from shipping solutions to rewards programs. Top integrations include Facebook, ShipStation, Yotpo, Smile, Privy, and more.

2.Dynamic Forms and Personalization—Leverage Klaviyo’s free Form Builder to collect more information about your customers and grow your email list without any coding. Target forms to specific segments, devices, or pages and easily analyze results.

3.Centralized customer profiles—The customer profile provides a unified view of your customer's actions, preferences, behaviors, and history.

Analyze behaviors and preferences

1. Best-in-class segmentation—Target customers based on any event, profile, metric, and even location or date. Use segmentation to build important groups of customers like VIPs and engaged profiles.

2. Unparalleled data science—Predictive analytics like churn risk, customer lifetime value, gender prediction and smart send time are baked right into Klaviyo—saving time and helping to earn more money.

3. Growth centric reporting—Klaviyo reporting and analytics focuses on your growth. Digging into a single campaign email performance and building dashboards to stay focused on important business metrics is quick and easy.

Act more personally

1. Personalized Automation—Use the Flow Builder to automate messages across the entire customer journey and use pre-built templates to get started quickly. Optimize every message through A/B and split testing.

2.Social Advertising—Seamlessly sync customer lists + segments to Facebook and Instagram to target the right audience and help grow your business.

3.Targeted Campaigns—Build emails using pre-made templates or create your own with HTML. Pull in product recommendations and other dynamic data to personalize each message.

4.SMS—Send timely text messages to your customers that prefer receiving texts over email. Let Klaviyo manage compliance seamlessly and leverage a pay-as-you-go pricing to maximize ROI.

Integrates with

  • Facebook Advertising,
  • Recharge,
  • Zendesk,
  • Swell Rewards,
  • Smile.io,
  • Aftership

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See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

Free up to 250 email contacts

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    77% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    10% of ratings are 1 stars

Most recent reviews

seven peaks online

the best app for email flows and automatizations, it's very easy to use it and the results are very good

Holster Central

I really want to use this software, I have need my Email software set up ASAP and I simply needed some questions answered. I was reluctant to try klaviyo having read the bad reviews back in 2019 when mailchimp left shopify. I decided to give klaviyo a shot and had a call with a guy Jon who set me up with a call with another guy called Luke who has treated me rather badly not showing up for scheduled calls, not replying to multiple emails just trying to get some questions answered that I needed clarification of before proceeding. It's not like I am asking for much. I am in a rush and wanted this set up 4 weeks ago, between missed calls, unanswered emails Luke managed to waste 4 weeks of my time and burn through my free trial waiting on his replies. Now my free subscription has ran out and Klaviyo is not cheap for me with my list. The features and everything look great but if I can't get a reply to basic questions that doesn't exactly bode well for me to trust my business with Klaviyo. I had a weird glitch when importing my list which sent an unedited blank email out to my entire list with no warning asking them to confirm subscription and the email was blank and all i wanted was to make sure this did not happen again. My list is quite large so this is not a cheap subscription for me by any means, I just would have liked a bit more courtesy and respect from Luke if Klaviyo wants my business he won't even forward me to someone else who can help me. I actually want to use this software but it's rather disappointing.


The best email marketing app. The integration is easy, thanks to a smart sending customer is not bombarded by multiple emails. Even the price is a bit high, in the end, it's worth it. Thank you, developers, for this app, which makes our business journey much easier. ✌️