Flash Fare: Late Price Drop

Show higher prices first, then surprise with discounts for more conversion.

Introduce prices in a way that taps into shoppers' desire to save, first showing the 'old' higher price, then the 'new' lower price with a typing animation. This simple psychological nudge can increase your sales, making shoppers anchored to a higher benchmark price in their mind which makes the discounted price seem like a better deal. This helps customers in making impulse buying decision along with the sense of satisfaction in getting a bargain.

• Smart price drop with typing animations to drive sales
• One-click install without reducing page-load speed
• Enhance perceived value by using price anchoring effect