Littledata ‑ Customer Tracking

David & Ross are extremely helpful and are always quick to answer questions if something comes up. Tracking has been extremely accurate for Google Ads & GA4.

We'd had ongoing issues with our data for a long time, with a number of different experts drafted in to help sort it out, without success. Allocating our marketing budgets was becoming more and more impossible. During our initial call with David he had explained the process of switching to littledata and my response was a very dubious ‘that sounds too easy’.

Well, it WAS that easy. And we are really happy with the quality of data we’re now receiving. David was great through the onboarding process. Patiently walked us through everything, was there to help with any queries, and didn’t rush us into anything. Support has excellent technical knowlege as well as a straightforward communication, that non-experts like myself can follow.

Highly recommend.

Great app and support team. The tracking is superb!

We have been using Littledata for only a month but I have already start to see major improvement in our sales.
Good supports from a good company Thank you DEO Beauty USA

Absolutely terrible customer service. Reached out to them 6 hours ago and still have not heard anything back. Their app broke our site and they will not respond.

Great product. Cornelia has been walking us through step by step to make sure everything is turned on or off and working properly. Now that everything is about blocking and not tracking it makes it hard for businesses to gather information to make informed decisions on spend. Littledata really helps fill in those missing pieces to give us a cleared picture of customers, trends, and opportunities

Good product, Great support. Cornelia is always helpful, even when she is very busy. When she has to research a problem, she follows through and gets answers. I have had the same experience with other support personnel as well. Lastly, it is refreshing to talk to a someone offering support that can actually answer technical questions!

Data is getting ever more complicated for small ecommerce businesses (GA4 intro, consent changes, multiple apps with differing data). SMEs need a solid foundation where they can have confidence they are reading the best data available, giving them time to get on with the day job. Littledata definitely fills this gap. In particular, I'd like to give a shout out to Claudiu in tech support. I keep asking him a tonne of questions - he is patient, quick to reply, and solutions focused. Thank you!

We've been using Littledata for just over a month now and it's brought back around 30% of the data we lost with our cookie policy and GA4 updates. We've been super happy with the data so far and we would definitely recommend it as a good plug in solution!

Littledata did entirely fix the missing transactions issue for us. However, whilst doing that, it completely skewed the attribution of our CPC & Organic traffic - something we couldn’t accept as it made our Ads reporting even worse, which was the whole reason we installed.

I am understanding of apps not always working perfectly but when I reached out to the support team, they totally gaslit me - pushing back saying it must be a GA4 issue, sending me random Google documentation that wasn’t relevant, generally wasting hours of time.

I advised I would be uninstalling, and only then did they escalate the issue. After this, they came back conceding that it was Littledata that caused the attribution issue, that there was nothing they could do and offering me compensation.

If you do install, watch your attribution graphs closely, as well as your device/location reporting. It isn’t the one stop data solution it claims to be.