Littledata ‑ Customer Tracking

Two of our Shopify stores were using Littledata, but one of them has been experiencing ongoing issues with Facebook CAPI and Pixel, where Littledata fails to pass the fbc and fbp parameters to our Facebook Pixel. Despite seeking support for over two weeks and reaching out multiple times, the support team repeatedly assured us that the issue had been resolved or would be fixed soon. However, the error rate continued to rise, leading to wasted ad spend for over two weeks.

Additionally, the support team lacked transparency regarding what actions they took to fix our conversion tracking, leaving us completely in the dark with no clear solution. Unfortunately, this has resulted in a costly lesson for us, forcing us to seek a different provider.

Absolutely terrible customer service. Reached out to them 6 hours ago and still have not heard anything back. Their app broke our site and they will not respond.

Littledata did entirely fix the missing transactions issue for us. However, whilst doing that, it completely skewed the attribution of our CPC & Organic traffic - something we couldn’t accept as it made our Ads reporting even worse, which was the whole reason we installed.

I am understanding of apps not always working perfectly but when I reached out to the support team, they totally gaslit me - pushing back saying it must be a GA4 issue, sending me random Google documentation that wasn’t relevant, generally wasting hours of time.

I advised I would be uninstalling, and only then did they escalate the issue. After this, they came back conceding that it was Littledata that caused the attribution issue, that there was nothing they could do and offering me compensation.

If you do install, watch your attribution graphs closely, as well as your device/location reporting. It isn’t the one stop data solution it claims to be.

Not much value in this app. Free trial does not provide much data/functionality. We've had problems for months getting everything to sync - still doesn't work. Customer service is condescending. Waste of money and more importantly, time.

Absolutely zero value in this app the native shopify integration is absolutely fine. It messes up all your connections later down on road.

Their customer service basically doesn't understand any technology, I asked them to help me install google purchase events, but they basically couldn't provide any help. I wasted almost a month on this app and got nothing. Sales fell sharply. It is not recommended to use this app, it is a huge trap

Be careful. I've had a very bad experience with Littledata Tracking (GA4).
Zero benefit. Money wasted as if they were the ones who invented GPT or the whole internet in general. Their goal is to take money, not to help you make money

I have spent well over 30 hours trying to connect my store > recharge > google analytics and google ads using this app and I was unsuccessful. The support staff refused to help. It's an unnecessary app and was sold on marketing claims made on their website. It all sounds good but reality is, it simply did not work. Had the support staff taken a small chunk out of their day to help me with the initial set up, I would have paid for this app indefinitely - without probably ever using it. I wouldn't waste your money monthly - just take the time to set up the various connections on your own or seek someone who can. Thanks.

First. I advise all users to review the events sent in real time - the application works incorrectly.
Support, as it responds over time, you wait and receive information that it works great, and buy enterprise.
The application also has errors in the panel.
Besides, you spend an hour showing through screenshots that something is wrong and littledata writes that it's great and you know go to enterprise. Maybe first show that the standard support and the application work.

Don’t bother! Find something else!! The littledata app isn't tracking the events well. Some days it misses 100% of the events, some days it counts double. The biggest issue is that it is attributing the ads incorrectly. Sales generated by one ad is attributed to a totally different ad. The support is slow and useless. I'm seeking help with events on FB but they're tell me how to fix it in google analytics. Therefore this app should be removed before it starts ruining things better yet don’t install it!!!?