Connector for Google Analytics

Can you risk making decisions based on bad data?

Littledata's connector for Google Analytics automatically fixes tracking for Shopify stores. Our app offers complete sales data, accurate marketing attribution, and custom dimensions for lifetime value reporting (LTV) in Google Analytics. Built for Shopify, optimized for Shopify Plus.

Why Littledata?

After years in the field as Google Analytics consultants for top DTC brands, we built Littledata to make Shopify tracking easy and reliable.

• Complete marketing attribution thanks to a combination of client-side and server-side tracking
• Powerful integrations with ReCharge and more
• Works with Google Analytics or any connected reporting tool (eg Data Studio, Tableau, Power BI, Glew)
• Cross-domain tracking and multi-currency/multi-store support
• Data layer extensible with Google Tag Manager (GTM)
• Scalability for Shopify Plus

How it works

• Audit – our smart technology reviews your analytics setup for accurate tracking
• Connect – simply connect your website to Google Analytics and other popular apps like ReCharge, CartHook, Facebook Ads and Instagram Ads (ad cost import) and Google Ads
• Fix – say hello to 100% accurate data across the board

Accurate data

• Automatic & streamlined – works for any store with a Google Analytics account
• Quick fix – make Shopify data match Google Analytics data
• Server-side tracking – capture every shopper action and event; ensure no metric goes missed or unmeasured
• Don’t sweat the details – enjoy Enhanced Ecommerce support for metrics like Click Through Rate and Add-to-Cart Rate for individual products, plus desired details such as vouchers, discount codes and product categories
• Seamless integrations – get accurate sales and marketing data when you connect your favorite Shopify apps like ReCharge, Refersion, CartHook and Facebook Ads
• Optimization tools – includes ecommerce benchmarks and site speed checks

Works with headless setups

• Headless Shopify tracking for checkout flow
• Just a few extra setup steps (choose the 'manual' install route)

Intelligent insights for higher revenue

• Monitor and automatically filter key metrics like First Click, Conversion Rate, Bounce Rate, Average Order Value and Revenue per Customer to help you focus on actionable insights
• Proven industry benchmarks to see how your site compares, including data on revenue, conversions, bounce rate and site performance
• Top-rated Facebook Ads connection for accurate campaign tagging and campaign cost import to Google Analytics

Littledata Plus plans

Looking for expert support? Scale the smart way with a dedicated account manager from Littledata's team of analytics experts. Plus plans offer higher data thresholds, unlimited country stores, and Shopify Plus support.