Marketing | Reporting
Google Analytics by Littledata

Google Analytics by Littledata

by Littledata

Advanced Google Analytics tracking for your store

4.9 of 5 stars(42 reviews)
From $29/month. 30-day free trial. Additional charges may apply.
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Automatic tracking

Set up improved tracking in minutes. Capture 100% of orders, track refunds, lifetime value and more — straight into Google Analytics.

Marketing attribution

Smart script fixes marketing attribution for Shopify stores, including paid, organic, search, social, and email. Connect FB & Google Ads.

Sales data

Track your entire checkout flow and repeat purchases. Smart connections for ReCharge, CartHook, payment gateways and multi-currency sales.

About Google Analytics by Littledata

Can you risk making decisions based on bad data?

Ecommerce analytics were too complicated, so we built a better way. Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting (LTV). Built for Shopify, optimized for Shopify Plus.

Why Littledata?

After years in the field as Google Analytics consultants, we built Littledata to make Shopify tracking easy and reliable.

  • Complete marketing attribution thanks to a combination of client-side and server-side tracking
  • Powerful integrations with ReCharge and more
  • Works with Google Analytics or any connected reporting tool (eg DataStudio, Tableau, Power BI, Glew)
  • Cross-domain tracking and multi-currency/multi-store support
  • Data layer extensible with Google Tag Manager (GTM)
  • Scalability for Shopify Plus

How it works

  • Audit – our smart technology reviews your analytics setup for accurate tracking
  • Connect – simply connect your website to Google Analytics and other popular apps like ReCharge, CartHook, Facebook Ads and Instagram Ads (ad cost import) and Google Ads
  • Fix – say hello to 100% accurate data across the board

Accurate data

  • Automatic & streamlined – works for any store with a Google Analytics account
  • Quick fix – make Shopify data match Google Analytics data
  • Server-side tracking – capture every shopper action and event; ensure no metric goes missed or unmeasured
  • Don’t sweat the details – enjoy Enhanced Ecommerce support for metrics like Click Through Rate and Add-to-Cart Rate for individual products, plus desired details such as vouchers, discount codes and product categories
  • Seamless integrations – get accurate sales and marketing data when you connect your favorite Shopify apps like ReCharge, Refersion, CartHook and Facebook Ads
  • Optimization tools – includes ecommerce benchmarks and site speed checks

Works with headless setups

  • Headless Shopify tracking for checkout flow
  • Just a few extra setup steps (choose the 'manual' install route)

Intelligent insights for higher revenue

  • Monitor and automatically filter key metrics like First Click, Conversion Rate, Bounce Rate, Average Order Value and Revenue per Customer to help you focus on actionable insights
  • Proven industry benchmarks to see how your site compares, including data on revenue, conversions, bounce rate and site performance
  • Top-rated Facebook Ads connection for accurate campaign tagging and campaign cost import to Google Analytics

Littledata Plus plans

Looking for expert support? Scale the smart way with a dedicated account manager from Littledata's team of analytics experts. Plus plans offer higher data thresholds, unlimited country stores, and Shopify Plus support.

Integrates with

  • Google Analytics,
  • ReCharge,
  • Carthook,
  • Facebook Ads,
  • Bold Subscriptions,
  • Google Optimize

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Support

Pricing 30-day free trial

See all pricing options
Lite

$29/month

or $22/month billed at $264 once per year

  • Connect Shopify with Google Analytics

  • Track sales and marketing

  • One country store

  • Up to 100 orders per month

Standard

$79/month

or $59/month billed at $708 once per year

  • Unlimited connections

  • Email support

  • One country store

  • Up to 1,500 orders per month

Pro

$199/month

or $159/month billed at $1,908 once per year

  • Priority support

  • Headless setup

  • One country store

  • Up to 10,000 orders per month

Plus

$499/month

or $399/month billed at $4,788 once per year

Upgrade to Enterprise Plus for unlimited orders and solution engineering

  • Shopify Plus support

  • Account management

  • Analytics training

  • Unlimited country stores

  • Up to 25,000 orders per month

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    88% of ratings are 5 stars
    (37)
  • 4 of 5 stars
    5% of ratings are 4 stars
    (2)
  • 3 of 5 stars
    0% of ratings are 3 stars
    (0)
  • 2 of 5 stars
    0% of ratings are 2 stars
    (0)
  • 1 of 5 stars
    7% of ratings are 1 stars
    (3)
View all 42 reviews

Most recent reviews

ZQuiet

Rating
5 of 5 stars
Posted
December 11, 2020

This app has been super helpful to get our attribution straight. The support is fantastic both for getting going, and for new things that come up along the way. Thank you Littledata!

BONAVENTURA

Rating
5 of 5 stars
Posted
December 3, 2020

I am positively surprised by this app and especially the support team behind. They guide you personally throught the setup process which just takes a couple of minutes and are always very quick to reply and solve issues which might not even are directly related to littledata. If you want to have robust Google Analytics data with Shopify, this is the best option.

Bower Collective

Rating
5 of 5 stars
Posted
November 24, 2020

Very helpful app for segmenting customer types in Google Analytics and for better understanding LTV by channel. Highly recommended.

View all reviews