Related categories

Littledata Analytics

Google Analytics, GA4, GTM, Facebook CAPI, Subscriptions

Free plan available. 30-day free trial. Additional charges may apply.

App highlights

  • Speed tested: low impact to your online store

Key values section

Sever-side tracking

Littledata's GTM data layer tracks conversions, one-off purchases, refunds and recurring orders with complete marketing attribution.

Accurate LTV

Accurate customer lifetime value (LTV) data to the tools you already use, including Google Analytics, Segment, and Facebook Conversions API.

Google Analytics 4 (GA4)

Tracking that works in parallel with Universal Analytics. GTM data layer and event-based tracking. Free in-app courses to help you scale.

App details

Littledata Analytics

Littledata Analytics

Can you risk making decisions based on bad data?

Littledata provides a single source in Google Analytics and other data destination. - Track everything in Universal Analytics (UA + GA4). - Send complete Shopify data to Facebook Ads via Conversions API (CAPI). - Get accurate marketing attribution with server-side tracking that works automatically

Littledata offers complete sales data, accurate marketing attribution, and custom dimensions for lifetime value reporting (LTV) in Google Analytics. Built for Shopify, optimized for Shopify Plus.

Why Littledata?

Get the data you need to fuel rapid growth. After years in the field as Google Analytics consultants for top DTC brands, we built Littledata to make Shopify tracking easy and reliable. Our ecommerce data platform combines server-side tracking with client-side tracking to give you accurate data, automatically!

Sales and marketing data

  • Complete marketing attribution thanks to a combination of client-side and server-side tracking
  • Powerful integrations for tracking subscription orders and subscriber behavior' easily connect Recharge, Smartrr, Ordergroove, Awtomic, Rally, or Bold Subscriptions
  • Pull in data from Facebook Ads and Instagram Ads, and send data back to Facebook Ads via Conversions API (FB CAPI)

Powerful and extensible

  • Works for any number of stores, any theme, any order volume
  • Works with Google Analytics or any connected reporting tool (eg Data Studio, Tableau, Power BI, Glew)
  • Cross-domain tracking and multi-currency/multi-store support
  • Data layer extensible with Google Tag Manager (GTM)
  • Works with headless setups
  • Scalability for Shopify Plus

Accurate data

  • Don’t sweat the details – enjoy Enhanced Ecommerce support for metrics like Click Through Rate and Add-to-Cart Rate for individual products, plus desired details such as vouchers, discount codes and product categories
  • Capture payments in Google Analytics -- Track payment gateways like Klarna, ShopPay and Paypal, with complete tracking for multi-currency sales and multiple country stores
  • Optimization tools – includes ecommerce benchmarks and site speed checks

Intelligent insights for higher revenue

  • Monitor and automatically filter key metrics like First Click, Conversion Rate, Bounce Rate, Average Order Value and Revenue per Customer to help you focus on actionable insights
  • Proven industry benchmarks to see how your site compares, including data on revenue, conversions, bounce rate and site performance
  • Top-rated Facebook Ads connection for accurate campaign tagging and campaign cost import to Google Analytics

Launch date

Fits seamlessly into

  • Shopify Flow

Integrates with

  • Google Analytics
  • Facebook Ads
  • Recharge
  • Google Analytics 4
  • Klaviyo
  • Attentive
Littledata Analytics

Littledata Analytics

Can you risk making decisions based on bad data?

Littledata provides a single source in Google Analytics and other data destination. - Track everything in Universal Analytics (UA + GA4). - Send complete Shopify data to Facebook Ads via Conversions API (CAPI). - Get accurate marketing attribution with server-side tracking that works automatically

Littledata offers complete sales data, accurate marketing attribution, and custom dimensions for lifetime value reporting (LTV) in Google Analytics. Built for Shopify, optimized for Shopify Plus.

Why Littledata?

Get the data you need to fuel rapid growth. After years in the field as Google Analytics consultants for top DTC brands, we built Littledata to make Shopify tracking easy and reliable. Our ecommerce data platform combines server-side tracking with client-side tracking to give you accurate data, automatically!

Sales and marketing data

  • Complete marketing attribution thanks to a combination of client-side and server-side tracking
  • Powerful integrations for tracking subscription orders and subscriber behavior' easily connect Recharge, Smartrr, Ordergroove, Awtomic, Rally, or Bold Subscriptions
  • Pull in data from Facebook Ads and Instagram Ads, and send data back to Facebook Ads via Conversions API (FB CAPI)

Powerful and extensible

  • Works for any number of stores, any theme, any order volume
  • Works with Google Analytics or any connected reporting tool (eg Data Studio, Tableau, Power BI, Glew)
  • Cross-domain tracking and multi-currency/multi-store support
  • Data layer extensible with Google Tag Manager (GTM)
  • Works with headless setups
  • Scalability for Shopify Plus

Accurate data

  • Don’t sweat the details – enjoy Enhanced Ecommerce support for metrics like Click Through Rate and Add-to-Cart Rate for individual products, plus desired details such as vouchers, discount codes and product categories
  • Capture payments in Google Analytics -- Track payment gateways like Klarna, ShopPay and Paypal, with complete tracking for multi-currency sales and multiple country stores
  • Optimization tools – includes ecommerce benchmarks and site speed checks

Intelligent insights for higher revenue

  • Monitor and automatically filter key metrics like First Click, Conversion Rate, Bounce Rate, Average Order Value and Revenue per Customer to help you focus on actionable insights
  • Proven industry benchmarks to see how your site compares, including data on revenue, conversions, bounce rate and site performance
  • Top-rated Facebook Ads connection for accurate campaign tagging and campaign cost import to Google Analytics

Launch date

Fits seamlessly into

  • Shopify Flow

Integrates with

  • Google Analytics
  • Facebook Ads
  • Recharge
  • Google Analytics 4
  • Klaviyo
  • Attentive

Pricing 30-day free trial

See all pricing options

Free

Free

  • Monthly Order Limit: 50
  • Automated Setup
  • Server-Side Tracking
  • Google Analytics Connection (UA + GA4)

Standard

$99/month

or $79/month billed at $948 once per year

  • Monthly Order Limit: 8,000
  • 30-Day Free Trial
  • Automated Setup
  • Priority Support
  • Server-Side Tracking
  • Google Analytics Connection (UA + GA4)

Plus

$499/month

or $399/month billed at $4,788 once per year

Contact our team for Enterprise Plus pricing

  • Monthly Order Limit: 20,000
  • Automated Setup
  • Server-Side Tracking
  • Google Analytics Connection
  • Guaranteed Uptime
  • Unlimited Country Stories

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 84% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 9% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Nano Hearing Aids

    Location United States
    Time spent using app 8 months

    LittleData has helped us to get our messy data more accurate and differentiate between draft and web orders. Their support is always quick and thorough - often helping with issues outside of LittleData along the away.

  • Wondercide

    Location United States
    Time spent using app About 2 months

    Great app. Setup was easy and support in customizing data feeds was helpful. Having offline data in GA has been a game changer.

  • Ciranda

    Location United States
    Time spent using app 25 days

    We were having problems with our Google Analytics sales/sessions data not matching the data from Shopify. Little Data was the perfect solution for us. With Little Data, we quickly got our Shopify store connected to Google Analytics, and now our google analytics data is looking much more accurate, allowing us to utilize DataStudio for reporting. Also - their support was very helpful along the way. Great product and company!

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