LiveIntent: LiveConnect Tag

Install the LiveConnect app to track conversions, build audiences, and optimize email ads.

Enabling the LiveIntent app within your Shopify store requires no adjustment to your shop theme code or specific coding knowledge. Once enabled, you will be able to capture Add to Cart, Product View, and Product Purchase events happening in your store to create audiences and attribute campaign ROI in LiveIntent. The learnings collected from these events will then be used to optimize your email ad campaigns and maximize performance.

• Build first-party audiences and measure conversions.
• Capture important events (like add to cart & purchase) happening in your store.
• Attribute ROI and optimize your LiveIntent email ad campaigns.