Langwill：AI Language Translate
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Dangerous for brand image – Zero context awareness
I installed this app expecting smart, context-aware AI translations, but the results were disastrous and unprofessional. I run a jewelry store, and the translations were completely literal, missing the context entirely:
Embarrassing Menu Errors: It translated jewelry "Cuffs" to "Esposas" (Handcuffs/Wives), "Outlet" to "Salida" (Physical Exit Door), and items to "Juguetes" (Children's Toys).
Grammar & Tone Issues: The text constantly switches between formal ("usted") and informal ("tú") within the same paragraph. It also fails basic gender agreement rules (using masculine adjectives for feminine nouns like "joyas").
If I have to manually rewrite every single line to avoid scaring off customers with broken Spanish, there is no point in paying for this app. The free native Shopify tools do a better job than this. Not recommended for professional stores.
Hello Ana,
Thank you for taking the time to share your detailed feedback. We sincerely apologize for the experience you had and fully understand how critical accurate, context-aware translations are for a professional jewelry store.
After reviewing your case, we identified that the translations were generated using a basic translation engine, which can result in literal wording, tone inconsistencies, and grammar issues when industry-specific context is required. We also confirmed that glossary rules only apply to new translations and require a full retranslation to take effect.
We take your feedback seriously and are actively improving how we communicate glossary usage, tone consistency, and translation context to prevent similar issues in the future. Our team has since reset your translation quota and provided additional credits so you can retranslate your store with improved accuracy.
We truly appreciate you bringing this to our attention. Feedback like yours helps us improve our product and better serve professional merchants. If you decide to revisit the app, our support team is always here to assist and ensure a smoother experience.
Best Regards,
Nona| Langwill Customer Support Team
Ze vertalen het goed, app werkt OK. Alleen de tekst wordt op de server van Langwill gehouden en ze geven het niet vrij. Het is een lock in. Mijn advies: kies voor de native app van Shopify
Hallo,
Dit is Kim van het Langwill Support Team. Bedankt dat u de tijd heeft genomen om uw feedback met ons te delen. Wij waarderen uw opmerkingen en begrijpen uw zorgen.
We zijn blij te horen dat u de vertalingen nauwkeurig vindt en dat de app goed voor u werkt. We begrijpen echter uw zorgen over gegevensopslag en -toegang. Bij Langwill geven we prioriteit aan de privacy en veiligheid van gebruikers en we werken voortdurend aan het verbeteren van onze service om ervoor te zorgen dat deze voldoet aan de hoogste normen van transparantie en gebruikerscontrole. We onderzoeken actief mogelijkheden om meer flexibiliteit te bieden rond gegevenstoegang, en uw input is van onschatbare waarde om ons te helpen bij het vormgeven van toekomstige updates.
Dat gezegd hebbende, respecteren we uw aanbeveling om andere oplossingen te overwegen, zoals de native app van Shopify, en waarderen we uw mening. We streven er altijd naar om te verbeteren en de best mogelijke ervaring te bieden, en uw feedback speelt een belangrijke rol in dat proces.
Als u besluit om ons nog een kans te geven of als u nog vragen heeft, aarzel dan niet om contact met ons op te nemen. We staan klaar om u te helpen!
Met vriendelijke groet,
Kim|Langwill Team
Terrible translations, worse than the simple browser translations. We got this app for the glossary feature but it is useless if the regular translations are bad.
Promotes itself as "AI" but only the top tier has the option.
Does not offer options to have photos based off of store language...
We've been using this for a year and we are so glad to move away from them.
Hi Ashish,
Thank you for taking the time to share your experience with us. I’m truly sorry to hear that the translations and features did not meet your expectations.
We understand how important accurate translations and seamless multilingual experiences are, especially when it comes to presenting your store professionally to a global audience. Your feedback regarding the quality of translations, the glossary feature, and AI functionality has been noted with great concern.
We’re continuously working to improve our services, and your input helps us identify areas that need the most attention. While it’s unfortunate that you’ve decided to move on, we’d still love to learn more about your specific pain points so we can improve not only for future users but possibly for you, should you reconsider us in the future.
If you’re open to it, we’d appreciate the opportunity to schedule a quick call or exchange more details via email.
Looking forward to your feedback.
Traductions catastrophiques. Par ailleurs, alors que j'étais dans une version d'essai gratuite de 3 jours, j'ai été facturé de frais d'utilisation sans avoir donné mon accord.
Bonjour,
Ici Nova de l'équipe d'assistance Channelwill.
Nous avons récemment pris connaissance de votre avis négatif (1 étoile) et nous sommes sincèrement désolés de votre expérience. Nous mettons tout en œuvre pour fournir des traductions précises et une configuration simple, et nous sommes navrés d'apprendre que le service n'a pas fonctionné comme prévu sur votre boutique.
Concernant les problèmes de traduction, sachez que nombre de nos marchands obtiennent d'excellents résultats une fois l'application correctement configurée. En effet, la configuration peut parfois nécessiter quelques ajustements en fonction du thème ou du code personnalisé. Si vous aviez contacté notre équipe d'assistance plus tôt, nous vous aurions accompagné avec plaisir, étape par étape, pour que les traductions fonctionnent correctement sur votre boutique.
Nous avons également noté votre préoccupation concernant la facturation pendant la période d'essai gratuite. Si vous souhaitez obtenir un remboursement, veuillez nous contacter directement. Nous serons ravis de vous aider et de résoudre votre problème de facturation. ❤️
Si vous souhaitez donner une autre chance à notre application, nous serons heureux de vous aider à la configurer correctement, de vous expliquer le fonctionnement des fonctionnalités et de nous assurer que les traductions s'affichent correctement à l'avenir. Votre satisfaction est notre priorité et nous tenons à rectifier la situation. 😊
Merci et à bientôt pour nous aider davantage.
service client inutile, le glossaire ( qui m'est necesseraire) ne fonctionne pas , 2 mois a essayer de trouver une solution avec le service client , pour rien. a chaque fois je dois leur réexpliquer le problème , on me dit que l'on me recontactera sous x jours , on ne me recontacte jamais, et quand je le fais on ne m'apporte aucune solution.. en gros on paie pour un service qui ne fonctionne pas. très mécontente!
Bonjour à tous,
Nous nous excusons sincèrement pour la frustration et les désagréments que vous avez subis avec notre service clientèle et les problèmes que vous avez rencontrés avec la fonction glossaire. Nous comprenons l'importance d'un service fonctionnel et regrettons profondément de ne pas avoir répondu à vos attentes. 😥
Vos commentaires nous sont précieux et nous tenons à vous assurer que nous prenons cette question au sérieux. Nous recherchons activement la cause profonde du problème afin de mettre en œuvre une solution permanente. Nous reconnaissons que le retard important dans la résolution du problème et le manque de communication efficace de notre part n'ont pas été à la hauteur des normes de service que nous nous efforçons de fournir. 🌹
Une fois encore, nous vous présentons nos excuses pour les désagréments que vous avez subis et nous nous engageons à faire en sorte que vos préoccupations soient résolues de manière satisfaisante. Nous vous remercions d'avoir porté ce problème à notre attention et nous apprécions votre patience pendant que nous nous efforçons de rectifier la situation. 🤗
Si vous avez d'autres détails à nous communiquer ou d'autres préoccupations, n'hésitez pas à nous contacter directement. 😊💓
Je vous prie d'agréer, Madame, l'expression de mes salutations distinguées,
Sophie | Etranslate Support
This is literally the worst app ever. We translate into Japanese and we know that the AI translations are usually wrong so we translated the entire website manually. However, since the begining of this year (2023) the app has been acting weird like there is a bug in the system or something. We manually translate everything meaning there should be no errors, however when we click save, the translation appears at a totally random place on our website that we did NOT put it! We have reached out to customer service multiple times and they have not been able to solve our problem. Everytime all they say it "we need to talk to the developers" then after a couple days they get back to me resolving that one text or one page that was an error without fixing the ACTUAL problem so everytime we even touch the app our whole website gets messed up and past translations that were correct before disappear somewhere or a random translation ends up in the craziest places on our website. Since we do manual translation, all we asked customer service to do was to just simply TRANSLATE/MIRROR exactly what we type. After struggling with this for months and months and getting super frustrated, but thinking that all the work we did on the manual translations is gone, we decided to give up on this app because it is hopeless.
Hello there,
I'm sorry to hear about your negative experience with the app. It sounds like you've been dealing with a frustrating issue for quite some time. It's understandable that you would feel frustrated and disappointed with the app's performance. Have you considered trying a different translation app to see if it can provide better results? It might also be worth reaching out to the app's developers again to see if they can provide a more permanent fix for the issue you're experiencing. Ultimately, I hope you're able to find a solution that works for you and your website's translation needs.
Best Regards,
Sophie | Etranslate Support
8-04.2024: Adding more problems that we encountered with this app: We were surprised that we stop selling in one of the countries and surprise! this app messed up all the translations again and the color options, everything! Of course we were not selling, the website is totally bugged with wrong translations and no option for the products. This app made us lose so much money already, this is insane how bad it is. I wisj I knew this before I invested some much time in translations with this app. Run away from them. We are considering changing app even if this means a huge amount of work.
I am editing my review: this week I started to face some problems, 1st I could not upload pictures, it took them 2 days to find a work around, which is ok, but the upload through the app still does not work. Later the same week, all my manual translation just disappeared!!! We are running a business in several markets and just like that the translations disappear! Can you imagine the impact that this has on an e-comm company?! The amount of work that this represents is huge and now we are worried that this will happen again. This isn't a reliable service and we cannot operate a business in such an unstable app.
Old version:
Works most of the times quite well. Sometimes there are some glitches and the support is not always soling the problem, but overall I would say for a free plan it does a lot and it is the best option that I found to translate my website in several markets. The function to translate pictures and images is awsome!
Thank you for sharing your feedback! We sincerely apologize for the recent challenges you faced with our app and appreciate your valuable feedback.
Regarding the picture upload and manual translation issues, we're actively working on permanent solutions. Our development team is addressing the picture upload problem, and we're investigating the cause of the manual translation disappearance to prevent any recurrence.
Your concerns are taken seriously, and we're committed to providing a more stable and reliable service. We apologize for any inconvenience and appreciate your understanding as we work to improve.
-Belle
This translation app is complete garbage! ! ! Using their paid plans is sooooo ridiculous. They make changes to paid plans without telling customers. Customer service won't give you a solution, I don't know why shopify still lets this kind of app stay here
Hello there,
We're genuinely sorry to hear about your disappointing experience with our translation app. 😔 We understand the frustration of unexpected changes to paid plans and the lack of communication. Our aim is to provide a seamless experience, and we apologize for falling short in this instance. Please know that we take your feedback seriously, and we're actively working to improve our communication and customer service processes to ensure a better experience for all our users. If there's anything specific we can assist you with or if you have further feedback, please don't hesitate to reach out. We appreciate your patience and understanding.
Best Regards,
Sophie | Etranslate Support Team
not good
Hello there,
Thank you for taking the time to share your feedback. We're genuinely sorry to hear that your experience fell short of your expectations, and we appreciate your honesty.
We understand that everyone's perspective is unique, and we would love the opportunity to learn more about your specific concerns. Your insights are crucial for us to identify areas for improvement and ensure a better experience for all our customers.
If you could provide more details about what aspects you found lacking or what issues you encountered, we would be grateful. Our goal is to address any issues promptly and make the necessary improvements to enhance our service/product.
We are committed to providing the best possible experience for our customers, and your feedback is invaluable in helping us achieve that. We hope you'll consider giving us another chance to meet or exceed your expectations in the future.
Thank you for your time and consideration.
Best regards,
Mariadel 🌟
Etranslate Customer Support
My experience with this app has been highly disappointing. Despite opting for the highest plan, the translations provided are often outdated and incomplete for various countries. The promised auto-update feature is non-functional, forcing me to manually synchronize content daily across 20 countries. Despite reaching out to customer service over 50 times, the issue persists, with the response consistently claiming their developers are addressing it.
Recently, the app introduced an update limiting the number of words that can be translated without additional payment, a significant drawback not disclosed during subscription. This, coupled with an exorbitant monthly fee, makes the overall service feel like a rip-off. I am effectively paying for a service that falls short of its promises and now comes with additional restrictions on translations. I strongly advise others to avoid the hassle and explore alternative solutions.
We sincerely apologize for the disappointment you've faced with our app. Your feedback about outdated translations and the non-functional auto-update feature is invaluable, and we're actively addressing these issues with our development team.
Regarding the recent update on word limits, we apologize for any oversight in communication. Your concerns are noted, and we're working to improve transparency about updates affecting our users.
We understand the frustration, and we're committed to making things right. If you're open to it, please reach out to us at so we can discuss your specific concerns and work towards a resolution.
Thank you for your patience, and we hope to have the opportunity to improve your experience.
Best regards,
Maiadel // Etranslate Customer Support