Loyalty, rewards and referrals

Loyalty, rewards and referrals

by LoyaltyLion

Increase loyalty with a points-led referral & rewards program

4.6 of 5 stars(214 reviews)

Increase customer loyalty

Increase activity and engagement by awarding points for signups, purchases, birthdays, Facebook Likes, social referrals and more

Install in minutes

Add a custom loyalty and rewards program to your store in minutes with no technical expertise required

Generous free plan available

Access a generous free plan which includes up to 800 orders per month and unlimited members

About Loyalty, rewards and referrals

About LoyaltyLion

LoyaltyLion is an award-winning loyalty software company that is trusted by thousands of ecommerce brands and millions of customers worldwide. We are a Shopify Plus technology partner and work with ecommerce stores of all sizes to increase customer engagement, retention and repeat spend.

Using LoyaltyLion

Add your own loyalty program in minutes and immediately increase repeat spend, referrals and onsite engagement.

Reward loyal customers and increase engagement with points for activities including purchases, birthdays, Facebook Likes, Instagram Follows, social referrals and more. Customers can collect points and redeem them for rewards to use at your store, encouraging long-term loyalty and increasing revenue.

Leading brands trust LoyaltyLion with their loyalty programs

Thousands of ecommerce stores work with LoyaltyLion to increase revenue from their existing customers. Our clients include:

  • Beauty: 100% Pure, Peach & Lily, dr. brandt and Fendrihan
  • Apparel: theCHIVE, LIVELY and Hazel & Olive
  • Nutrition: Dr. Axe
  • Sport: Function18
  • Luxury: feuille
  • Food and drink: Perfect Cellar

Generous FREE plan

Our free plan allows unlimited customers and includes up to 400 orders per month, with no additional charge if you periodically exceed that number.

This plan gives you access to the basic features required to launch a customized loyalty program. Additional paid enhancements can be trialled at no cost during your first 14 days.

Shopify Plus plan

LoyaltyLion is the only loyalty company to integrate with every Plus feature to bring you the most advanced loyalty program.

Key benefits and features

  1. Increase repeat revenue with points for activities and rewards
  2. Acquire new customers via inbuilt refer-a-friend functionality
  3. Grow social audiences by rewarding FB Likes, Twitter and Instagram Follows
  4. Encourage reviews and offer points via Stamped.io, Yotpo and Shopify reviews
  5. Fully supports POS
  6. Customize to match your brand
  7. Send loyalty emails via MailChimp, Klaviyo, Dotmailer, Bronto and Hubspot
  8. Reward subscription payments via ReCharge payments
  9. Loyalty tiers for your most loyal customers
  10. Loyalty data to show you loyal and at risk customers

New features monthly

Our dedicated team of developers work full time to bring you the best loyalty innovations. LoyaltyLion was the first to reward more than just purchases, offer loyalty emails and support Shopify POS, among many other firsts. We are proud of our innovations and will continue to be first.

Interested to find out more?

Visit our website to book a demo, or join the LoyaltyLion Academy to become an expert in ecommerce loyalty.

Integrates with

  • ReCharge,
  • Mailchimp,
  • Klaviyo,
  • Yotpo,
  • stamped.io,
  • Judge.me

See the app in action

Explore how the app works in an example store.

View example store


Free plan


  • 800 monthly orders included

  • Unlimited members

  • Access to the basic loyalty features

  • Add advanced features from $5/month

Small business


  • 800 monthly orders included

  • Unlimited members

  • Kickstart your loyalty program with our core features



  • 2,000 monthly orders included

  • Unlimited members

  • Take your loyalty program to the next level



  • 4,000 monthly orders included

  • Unlimited members

  • Access additional rewards and support

  • Multichannel loyalty

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.6 of 5 stars
Based on 214 reviews

  • 5 of 5 stars
    81% of ratings are 5 stars
  • 4 of 5 stars
    12% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    3% of ratings are 1 stars

Most recent reviews

Josh Rosebrook Skin and Hair Care

We paid a premium for their best plan and highest level of implementation help. Unfortunately the program is still not working and the message I just got from customer service was: "we are UK based and it is now Friday evening, therefore the developers will not be able to do this until after the weekend."

I do wish that I could cancel the plan and get my money back. Unfortunately I was foolish enough to pay for a year upfront.

The tragedy is that the platform really does show some promise--the failure is mostly with the support staff and how they deal with issues, and the lack of support outside of UK business hours.

Beyond Retro

Great instant feedback on any issues. The ability export at risk customers for marketing use is incredible.


The dashboard is really easy to understand and, with the help from the very friendly and knowledgeable Kasia from the Customer Success team, we were able to get the programme set up very quickly. I look forward to seeing what our customers think!