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Lulu Direct

Create, Sell and Ship books easily with the Lulu Direct App

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: no impact to your online store

Key values section

Easy to Use

Connect your books in a matter of minutes without setup fees. Print on-demand and deliver to your customers across the globe.

Flexible Formats

More than 3,000 book format options, binding types, and book layouts are available.

Professional Quality

Utilizing on-demand print technology, we deliver high quality printing at competitive prices.

App details

Lulu Direct

Lulu Direct

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Why Lulu?

  • Lulu pioneered on-demand book printing. After printing over 5.3 billion (yes, billion with a B) pages across our global network, we perfected the art of printing high quality, on-demand books, the same as any you’d see on the shelves at your local bookstore or big box
  • Lulu offers a variety of binding, size, color and cover options, including common and many uncommon book designs, as well as offering customizable products
  • Print prices low enough that you can sell your book for the same or less than a bookstore list price and still realize a substantial profit
  • No set-up charges or handling fees
  • Global dropshipping direct to your buyer with trackable shipping methods
  • As a certified B corporation, we source materials in sustainable and environmentally conscious ways

How does it work?

The Lulu Direct App integrates our printing and fulfillment network with your Shopify store. When an order for a book is placed in your store, it automatically sends a request to our network. We print and ship the order directly to your customer. Integration and setup is easy.

Book Formats

Find the format you need from our range of over 3,000 layouts, bindings, and print combinations. Create everything from magazines, to catalogs, to textbooks, and even large hardcover coffee table books.

No Hassle Shipping

Our global network of printers can send your book to over 150 countries around the world!

*The Lulu Direct App is formerly known as the Lulu xPress App.*

Launch date

Lulu Direct

Lulu Direct

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Why Lulu?

  • Lulu pioneered on-demand book printing. After printing over 5.3 billion (yes, billion with a B) pages across our global network, we perfected the art of printing high quality, on-demand books, the same as any you’d see on the shelves at your local bookstore or big box
  • Lulu offers a variety of binding, size, color and cover options, including common and many uncommon book designs, as well as offering customizable products
  • Print prices low enough that you can sell your book for the same or less than a bookstore list price and still realize a substantial profit
  • No set-up charges or handling fees
  • Global dropshipping direct to your buyer with trackable shipping methods
  • As a certified B corporation, we source materials in sustainable and environmentally conscious ways

How does it work?

The Lulu Direct App integrates our printing and fulfillment network with your Shopify store. When an order for a book is placed in your store, it automatically sends a request to our network. We print and ship the order directly to your customer. Integration and setup is easy.

Book Formats

Find the format you need from our range of over 3,000 layouts, bindings, and print combinations. Create everything from magazines, to catalogs, to textbooks, and even large hardcover coffee table books.

No Hassle Shipping

Our global network of printers can send your book to over 150 countries around the world!

*The Lulu Direct App is formerly known as the Lulu xPress App.*

Launch date

Free to install

Merchant pays for books printed and shipped by Lulu Direct.

Reviews

3.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 59% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 5% of ratings are 2 stars
  • 25% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • The CES Book

    Location United States
    Time spent using app 2 months

    Recommended. The app works well. So far, all orders have been fulfulled properly. There have been one or two minor problems which customer service have handled well and promptly.
    Downsides:
    Orders to some locations seem to arrive very slowly... some took around three weeks. Need to let customers know.
    There is basically no functionality for looking through your own orders and gathering data - even just how much youve actually given Lulu. You have to email them to ask for a csv file (which they provide promptly)
    More costly than manually ordering from Lulu. Glad I am using the app, despite these limitations

  • Victory Writing Shop

    Location United States
    Time spent using app About 1 month

    I appreciate the fact that this app helps save time in submitting and fulfilling orders, but the print cost / revenue shown on the Lulu.com website is inaccurate with the cost to actually sell a book in Shopify. The Lulu Direct print cost is about 20% higher than the Lulu book store cost--they say that's to cover fulfillment costs. But yet they ALSO charge an extra $1.50 PER BOOK on Shopify, listed as a fulfillment fee. That's crazy, and I'm looking into ways to get around this because having to mark up a notebook over $3.00 just to get any profit it all is not sustainable.

  • Black Self Care Talk

    Location United States
    Time spent using app 8 months

    Everything about this app is easygoing but the processing and shipping are insane. I am better off ordering in bulk in processing the orders myself.

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