Lulu Direct

Create, Sell and Ship books easily with the Lulu Direct App

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

Key values section

Easy to Use

Connect your books in a matter of minutes without setup fees. Print on-demand and deliver to your customers across the globe.

Flexible Formats

More than 3,000 book format options, binding types, and book layouts are available.

Professional Quality

Utilizing on-demand print technology, we deliver high quality printing at competitive prices.

Lulu Direct

Lulu Direct

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Why Lulu?

  • Lulu pioneered on-demand book printing. After printing over 5.3 billion (yes, billion with a B) pages across our global network, we perfected the art of printing high quality, on-demand books, the same as any you’d see on the shelves at your local bookstore or big box
  • Lulu offers a variety of binding, size, color and cover options, including common and many uncommon book designs, as well as offering customizable products
  • Print prices low enough that you can sell your book for the same or less than a bookstore list price and still realize a substantial profit
  • No set-up charges or handling fees
  • Global dropshipping direct to your buyer with trackable shipping methods
  • As a certified B corporation, we source materials in sustainable and environmentally conscious ways

How does it work?

The Lulu Direct App integrates our printing and fulfillment network with your Shopify store. When an order for a book is placed in your store, it automatically sends a request to our network. We print and ship the order directly to your customer. Integration and setup is easy.

Book Formats

Find the format you need from our range of over 3,000 layouts, bindings, and print combinations. Create everything from magazines, to catalogs, to textbooks, and even large hardcover coffee table books.

No Hassle Shipping

Our global network of printers can send your book to over 150 countries around the world!

*The Lulu Direct App is formerly known as the Lulu xPress App.*

Launch date

Lulu Direct

Lulu Direct

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Why Lulu?

  • Lulu pioneered on-demand book printing. After printing over 5.3 billion (yes, billion with a B) pages across our global network, we perfected the art of printing high quality, on-demand books, the same as any you’d see on the shelves at your local bookstore or big box
  • Lulu offers a variety of binding, size, color and cover options, including common and many uncommon book designs, as well as offering customizable products
  • Print prices low enough that you can sell your book for the same or less than a bookstore list price and still realize a substantial profit
  • No set-up charges or handling fees
  • Global dropshipping direct to your buyer with trackable shipping methods
  • As a certified B corporation, we source materials in sustainable and environmentally conscious ways

How does it work?

The Lulu Direct App integrates our printing and fulfillment network with your Shopify store. When an order for a book is placed in your store, it automatically sends a request to our network. We print and ship the order directly to your customer. Integration and setup is easy.

Book Formats

Find the format you need from our range of over 3,000 layouts, bindings, and print combinations. Create everything from magazines, to catalogs, to textbooks, and even large hardcover coffee table books.

No Hassle Shipping

Our global network of printers can send your book to over 150 countries around the world!

*The Lulu Direct App is formerly known as the Lulu xPress App.*

Launch date

Free to install

Merchant pays for books printed and shipped by Lulu Direct.

Reviews

4.2 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    61% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    25% of ratings are 1 stars

miss-vee

I use Lulu Direct to publish my books. This was my first experience with self publishing. I considered Amazon but then I decided against it since it meant that I would have to work to market my website as well as to drive traffic to amazon. As a newbie, that was a bit much. I AM VERY pleased with my decision to go with Lulu. My second and third shippments had issues! BUT, Kristen is a darling! She was with me every step of the way. My second shippment had a few printing issues. She got them replaced at no extra cost with free shipping. My third order, for some reason, did not get to me. I informed her and it was replaced free of charge. I really do appreciate how quick she responds ( most times, within 48 hours. If ever her response is tardy, she humbly apologizes. ) So far, I rate my overall experience as 5/5!!

Children's Books with Melissa

I used this app to launch my children's book. It is pretty easy to do as long as you have the video as provided by LULU. I do like having a store besides Amazon (I had major issue uploading my book on that platform, even hired someone to help me, but we couldn't get it to work). I still haven't used this forum to its greatest potential, but I know that there are a lot of ways to boost my book with the shopify store, so that is also great!

DD Smith & Company

I am a new author and I have used this app only once. I had a problem connecting the app to my online store. I communicated with Kristen, and she walked me through the process to connect the app to my store. I appreciated the great assistance that I received. My orders can now be automatically fulfilled by LULU Direct. I am looking forward to using this app again in the future.

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