Mailchimp: Email & SMS

Hi there, we checked the support requests here at the app development team, and it looks like we replied to your initial question within a few hours. Perhaps our response went to spam? We want to help out with any questions you may have.

Don't hesitate to reach out to us at ecommappsupport@mailchimp.com, and we'll be happy to assist!

Hi, thank you for your feedback. There could be various reasons why subscriber counts have gone up after the initial sync. In most situations, we've seen that the legacy 'Mailchimp for Shopify' integration was previously installed, and contacts were not added to the list. This could've been with failures on submission to Mailchimp with merge tags being required, rejected by the API or just missed entirely. When ShopSync was activated, these customers have finally been added the list. We've seen many examples that the old app just wasn't working correctly.

If you're at all concerned that subscribers on a list that shouldn't be or you think it's been too long of period since these customers were contacted, we recommend sending out a light email - maybe something to the effect of "We're updating our customer newsletter software, click here to opt-out if you don't want to receive further messages from us". Another option is to bulk unsubscribe these users based on their last purchase.

Also, it's worth mentioning how our initial sync works. Before any data is processed by ShopSync, we perform integrity checks with Mailchimp to ensure these customers can be sent to the list that is connected.

For example, if someone has unsubscribed from list in the past, we won't add the email again. We'll also update Shopify with the correct status that Mailchimp shows. That way, the most current subscriber status in Mailchimp is synced with your store. However, if you've deleted contacts deleted from a list there are some important things to know.

If you delete a customer from an audience, it removes their history from Mailchimp. Unsubscribing keeps a trace of the customer, and we use it as a baseline for our logic. If there's no record of the customer in Mailchimp, we will then add them a subscriber if they've Accepted Marketing in Shopify.
The deleting customer scenario versus unsubscribing has been challenging for everyone. It's a source for many of the "Help! my contact list counts have increased!" support requests we've received. Unfortunately, there's no perfect solution, if we don't see a customer in Mailchimp (because they've been deleted), then we have no choice but to honor the Shopify marketing status that is available. Otherwise, we're going to get complaints the other way.

After the initial sync is complete, we'll continue adding customers, orders, and products from your store to Mailchimp as transactions occur. We'll add customers that visit your store who are deemed transactional as well. That way, you can use Mailchimp's automations to trigger abandoned carts and order notifications. If someone unsubscribes from a Mailchimp campaign or automation in the future, we'll sync the opt-out status back to Shopify and vice versa.

Let us know if you have any follow up questions or visit our support desk to learn more information about ShopSync: https://support.shopsync.io.