Mailchimp: Email Marketing

Mailchimp is the all-in-one email marketing and automation platform used by millions of entrepreneurs around the world to grow their brand – and their business.

Whether you’re just starting out or already running a thriving company, Mailchimp’s beautiful, precision-targeted emails, expert insights, and powerful marketing CRM give you everything you need to scale your business.

Features include:

Automations that do the work for you

• Remind customers about stuff they already want with abandoned cart emails or win back lapsed customers with re-engagement promotions. Customize your automations with Mailchimp’s Customer Journey Builder or choose from a collection of pre-built journeys.

Flexible templates and AI-generated custom designs

• Let your brand shine through with easy-to-use design tools, drag-and-drop templates, and custom designs generated by our AI-powered Creative Assistant.

Advanced personalization and segments

• Track and segment customers based on transaction details, purchase frequency, location, and more. Target different segments with personalized content that will resonate with them.

Expert insights and recommendations

• Use A/B testing to refine your content and get personalized suggestions from our data-powered Content Optimizer to improve your copy, imagery, and layout.

Growth-focused reporting and analytics

• Get help from real-time reports, built-in analytics tools, and personalized recommendations on what to do next.

Built-in product recommendations

• Automatically deliver personalized product recommendations based on a customer’s purchase history.

Brand and content studio

• Go from concept to publish in just a few clicks with all your logos and assets in one place. Re-use creative assets to keep all your marketing consistent and on-brand across channels.

Social ads and organic posting

• Create and launch multichannel social campaigns to reach your audience where they’re hanging out. Use our Lookalike Audience Finder to target customers similar to your best-performing segments.

Digital retargeting ads

• Turn browsers into buyers with digital ad tools that retarget website visitors on social channels or the web.

Pop-up forms and landing pages

• Capture leads and grow your subscriber list with an unlimited number of pop-ups forms and landing pages – pre-built and ready to publish in seconds.