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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

870 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Grow your audience and sell more stuff with Facebook and Instagram Ad Campaigns in MailChimp (New!)

  7. In one click embed a pop-up form that converts your website visitors to subscribers (New!)

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Facebook Ad Campaigns in MailChimp

Combine your email marketing efforts with Facebook ads to create an integrated marketing campaign that makes it easy to target current customers, grow your audience, and keep your messaging consistent. MailChimp Reports will tell you your ROI and how many customers you’ve acquired, along with standard metrics like cost per click.

MailChimp for Shopify reviews

870 reviews
  1. 5 stars (682 reviews)
  2. 4 stars (53 reviews)
  3. 3 stars (18 reviews)
  4. 2 stars (23 reviews)
  5. 1 star (94 reviews)

UPDATE: Still NO RESPONSE from MailChimp.

The app stopped functioning a couple weeks ago.

Upon instruction from MailChimp support, I had to uninstall & reinstall in order to get it working properly again.

As a result, we lost THOUSANDS of customers/subscribers. Many who had already been opening Newsletters every week & purchasing via Newsletter.

MailChimp no longer shows Campaign revenue.

After a second chat with support on Jan 12th, 2018, they told me to uninstall & reinstall the app yet again. Along with deleting Abandoned Cart & recreating.

I wasn't foolish enough to follow the same set of bogus instructions, but did make the mistake of deleting Abandoned Cart.

Now we lost all data from the old Abandoned Cart.

It's been almost 4 days since MailChimp support assured me of a top tier support agent getting in touch with me.

Needless to say, their support is the worst I've ever experienced on any paid app.

Received far better service from one of our Free apps.

Looking at other platforms now. Hope to be done with MailChimp very soon.

Extremely disappointed.


Why did I leave such a feedback? Because the MailChimp does not care about its users, my account has been suspended, and no one has been contacted for a month!!!!
I would I switch to a pro plan, but I need to unlock an account, and I can not unlock it because no one can help me.
1 month waiting for an answer !!!!,
I'm disappointed in this program and services ...


You have to work on your interface. It's too complicated and weak connections between segments.


bom dia ,alguem por favor me ajude a excluir esse apliativo,nao onsigo configurar ,ja tentei de todo jeito e nao da certo.


i have been recommeneded to use this app by many people but it is not working for me. please somebody help.


je n'arrive pas à installer l'application sur ma boutique


it was pretty good in start but they removed some features for Shopify and now this is the worst and useless app.


Cant email products direct from Shopify anymore????? Huge no.


The new update is a mare !!! no more product promotions and I am thinking of switching to KLAVIYO as a result of being A. overcharged too many subscribers that MailChimp is also not allowing me to remove !!!!!


I thought it was an amazing addition to my shop to promote my products.
I used it a lot!
Apparently now it is impossible to promote anything anything anymore.
No warning from Shopify or MailChimp whatsoever. It would have been nice to know you where getting rid of that option.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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