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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

953 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.

  7. In one click embed a pop-up form that converts your website visitors to subscribers.

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block.

  9. Create free, beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your list. (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Build Ads in MailChimp

Combine your email marketing with MailChimp’s advertising channels to create an integrated campaign that reaches every audience. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. And MailChimp’s reporting tools let you see how much money your ads are making, the number of first-time buyers acquired, ROI, products sold, and more.

MailChimp for Shopify reviews

953 reviews
  1. 5 stars (724 reviews)
  2. 4 stars (57 reviews)
  3. 3 stars (22 reviews)
  4. 2 stars (25 reviews)
  5. 1 star (125 reviews)

Does not work, would be great if you guys could fix it... It has not been working for the past weeks :(


Can't even connect the app - getting 403 Forbidden nginx, and I've tried plenty of times.


I tried to install the MailChimp app from the Shopify store...six times. 403 Forbidden nginx error every time. On the seventh time it allowed me to install however I wasn't able to access the app at all. Two devices and two different browsers later and I was able to access the app and connect my MailChimp account for about 5 minutes, after that the error message popped up again and I was unable to access it in any capacity once again.
Tried uninstalling and reinstalling to no avail. Tried installing other apps and they all work perfectly so clearly a major issue with the MailChimp app.
So unstable and utterly useless for me if it doesn't work!


I wish this app was working I'm having trouble verifying my email I'm just gonna uninstall and move on


I truly wish this app was working but it isn't, and no one seems very interested in digging into fixing it. It's easy to set up and do the initial import of the customers from Shopify, and it will work okay for a few names, then it just starts syncing or not syncing names randomly. The only way to make sure all your new sign-ups are integrated is to totally uninstall and reconnect the app. And then it works for a few names, and MC support shrugs and says see its working. And then it stops syncing all the names, and around we go again. Sigh.


I am really disappointed in the customer service here at MailChimp. I am new to this I was in need of some help to set everything up as in all my retargeting emails, and a few other things and the best way to do this is obviously by phone, but to my surprise, they don't offer any phone support. WHAAAAAT!! I was told to speak with someone on LiveChat and that turned out to be a waste of time. The guru made me a video with no sound, lol. What an absolute joke! I am still in the same position now and I will be cancelling this soon if I don't get help by phone...


Customer Support Service Suck. No Timely Resolution.


The app suddenly stopped working, All my template Gone, Beware


Not working. Losing out on integration with our shop for a couple weeks. Chatted with support - said no ETA on fixing, but it would be sent to their "expert" team. Said it's a known issue that mailchimp and shopify aren't connecting right now.


Customer Service is non existent. Wheel keeps on spinning trying to connect. I see this issue has been going on for over 2 weeks now.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/



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